What Is Inbound Marketing

What is Inbound Marketing?

Inbound marketing is a customer-centric marketing approach that attracts customers to products or services through a combination of content marketing, social media marketing, search engine optimization (SEO) and smart branding. Compared to more antiquated outbound marketing tactics, inbound marketing offers prospects reciprocal value in exchange for their time and attention, attempting to provide relevant, helpful and engaging content to Leads at every stage of their buyer's journey.

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Inbound marketing lets potential customers find your brand through channels like search engines, blogs and social media platforms. Inbound marketing tactics allow you to communicate with specific target personas, directly address their needs in relation to your solution and nurture trust and credibility so that, when they're ready to buy, your brand is top of mind.

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The inbound marketing approach is built on the ability to track, interpret and understand customer behavior in order to perpetually optimize engagement efforts. It's a scalable and results-driven marketing strategy intended to foster greater customer satisfaction and drive sustainable company growth.

What is Inbound Marketing?

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