What is Inbound Marketing?
Inbound marketing is a customer-centric marketing approach that attracts customers to products or services through a combination of content marketing, social media marketing, search engine optimization (SEO) and smart branding. Compared to more antiquated outbound marketing tactics, inbound marketing offers prospects reciprocal value in exchange for their time and attention, attempting to provide relevant, helpful and engaging content to Leads at every stage of their buyer's journey.
Discover How
