What do you think your company would say if you could present a strategy that would, generate more leads, improve lead acquisition margins, lower overall costs for generating these leads, and drive your prospects from the top of the funnel through the buyer’s journey and turn them into happy customers?
First, they probably would doubt you, but our guess is that your company’s key stakeholders would quickly want to learn more.
If you haven’t had a chance to check out HubSpot’s extensive 2013 State of Inbound Marketing report, it is well worth the read. But we know you’re busy and might not have time to sit down and read the entire thing, so we’ve pulled out the pieces we feel will be helpful, that prove the ROI of inbound marketing. These charts will serve as a great jumping off point to spark a discussion about employing an inbound marketing strategy at your company.