In a nutshell, content strategy is the planning, developing and managing of content. The goal is to get the right content to the right person at the right time. While this may seem relatively simple, there is no question that there is an art to developing an effective strategy for your content.
As inbound marketing techniques continue to prove themselves as the future of marketing, your content strategy becomes increasingly important. Having a captivating blog that you post to regularly or sharing content on Facebook that draws readers back to your website can be an aspect of your business that when executed correctly or incorrectly can make or break your business.
Yes, it’s that important!
So before you decide your archaic strategy is working just fine, take a minute to answer these 3 questions:
- What content is going to be published?
- Where will it be published?
- Why is it being published in the first place?
If you answered these without hesitation, that’s great! It means you have a content strategy in place and now all you need to do is take some small steps to make it as efficient and effective as possible. If you found some of these questions difficult to answer, then it may be time to start thinking about your business’s current strategies and generating some new leads through your efforts.
In this blog post we are going to discuss 5 ways that we think are great steps to improving your content strategy:
1. Know Your Target Persona
Knowing exactly whom you are creating content for is going to make your job so much easier - we promise! If you don’t already have a target buyer for your business, take some time to ask yourself the necessary questions to develop this buyer persona. By doing this you can ensure you are using the right language, talking about the kind of information they are interested in and sharing on the right networks.
2. Simplify Your Data Points
We all love data and statistics (well most of us do). Sharing this kind of information in your content can be a great way to provide credibility and prove your points. It’s also easy to get wrapped up in the percentages and give your reader too much information.
It’s your job as a content creator to incorporate this information into your writing in a way that is digestible to the reader. Consider combining related points into a graph or creating a chart that can display facts and details in a non-complicated way.
3. Re-purpose and Promote Your Content
A blog post does not end after it’s posted on your blog. There are plenty of opportunities and networks to share your content on, but it’s not as simple as just clicking the “share” button. Knowing where to share and promote your content is the first step and can be answered by figuring out where your target personas are hanging out.
The second step is re-purposing your content so that it fits on the networks you have chosen to share it on. Adjusting your language and including the proper information needed for a Tweet will differ from a Facebook post. Understanding these differences will mean everything when it comes to reaching a greater audience on these networks.
4. Create Dynamic Content
While marketing and sharing information are super important to getting your message out, it all starts with writing fantastic copy. It’s beyond important to create content that readers will find compelling enough to encourage them not only to finish reading your piece, but also to visit your website or share with their friends. A dynamic piece of content is invaluable. Not only will it generate leads and receive lots of attention when it is posted but it will continue to receive hits and generate new business long after it’s published.
5. Set a Realistic Timeline
All these ideas sound great in theory but finding the time to execute them can be the hard part. Create a timeline mapping out what days you intend to create and post new content. Set goals for yourself and stick to them. At first it’s better to start small so that you don’t feel disappointed and give up when you miss a deadline or fall behind. If you’re new to blogging setting a goal of two blog posts a week might be a good place to start. Deciding on topics beforehand will help you work more efficiently and knowing what networks you are going to share it on and the voice that will be most effective on each will make it easier for you to get to work!
Content strategy is vital to your business and certainly not the kind of thing to be taken lightly.
Comment below and share other ideas you might have for improving your strategy to create quality content. We would love to know what is working for your business!