Location: Indianapolis, Indiana

Founded: 2003

Employees: 11-50

Industry: Software

Challenge

An Internet of Things (IoT) platform provider who specializes in developing custom enterprise solutions was not meeting their sales goals and approached New Breed looking for a strategy to help grow their business. It had been close to a decade since their last website redesign and they had seen limited success with the traditional marketing playbook.

Solution

 

We began our partnership with an Onboarding workshop to review their goals, and to educate them on the power of inbound marketing and the benefits of having a sales-ready website. Because they were looking to increase market share quickly and not only meet, but also exceed, their quarterly revenue numbers, they invested in New Breed’s fastest inbound package and a HubSpot Content Optimization System (COS) website.

To achieve fast and measurable results we:

  • Defined their buyer personas
  • Created a persona-driven website navigation
  • Established website and inbound marketing goals
  • Identified the key performance indicators (KPIs) that would be used to benchmark our progress and measure results
  • Provided key website funnel engagement mechanisms to maximize website value

Result

Their sales-ready website, in conjunction with a persona-driven inbound marketing campaign, is rapidly growing their online presence. As a result, they are now successfully attracting more qualified traffic and converting that traffic into leads. In addition to an increase in website traffic, they have experienced an increase in blog subscribers by 281%. Their conversion rates have grown on their website, as well as their landing pages, and their MOZ rank has increased by 500%. Our growth strategies are helping their company meet and exceed their revenue goals.

inbound-marketing-strategy-success
organic growth over time

 

 

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