In the 6 months leading up to the Conversion Optimization engagement, SpringCM had a challenge converting visitors on their most valuable landing pages. Their Personalized Demo & Content Management Demo pages were producing the following results:
- Visits per Month: 6189
- View-to-Submission Rate: 4.62%
- Submissions per Month: 285.7
- Opportunities Influenced: Unknown (not being tracked)
- Closed Won Deals Influenced: Unknown (not being tracked)
This low submission rate meant that Spring was forced to drive up visits through paid traffic to hit their lead goals. On top of that, SpringCM had zero visibility into the influence these pages had on generating new opportunities and customers.
Knowing this would not be sustainable in the long term, we identified conversion rate optimization through Conversion Optimization as the best solution to create the efficient and scalable model they were looking for.