Medical imaging company increases leads generated by 51%

TeraRecon's challenge

Simply put, everything TeraRecon creates is visualization software. However, their website lacked the right type of visualization to showcase their product. Defaulting to walls of text and screenshots to portray their software was not only difficult to navigate on the user end, but also didn’t do the product justice. What they needed was something interactive. Something that was both pleasurable for TeraRecon’s end users to navigate, and easy for TeraRecon's internal team to manipulate and edit. They needed a best-of-both-worlds solution in the form of a sales-ready website and scalable, interactive product tours, and New Breed was happy to deliver.

New Breed's solution

Along with a full website redesign, New Breed's web experts were tasked with creating single-page interactive tours of the products to eliminate the ineffective and overwhelming nature of their previous product display. We decided it was best to create a virtual and interactive product tour experience that displayed TeraRecon products in an intuitive and visually interesting way. In order to meet the need of one page per tour, we implemented three custom tiers of nested information for each tour. The tiers consisted of Chapters, Slides and Points, each one built into the other. Using semantically named HubSpot CMS custom modules inside flex columns for each chapter within a tour allowed us to significantly reduce the number of unnecessary modules needed on a given page. This also gave TeraRecon an easy way to scan and manipulate the tours on their end while the setup of console error messages alerted the client of any flawed editing. An addition of HubSpot custom events to the virtual tours made it possible to track how people were using them and triggered a custom event every time the positional tracker changed. The whole thing was topped off with a custom tour selector designed with CSS located on its own web page within the site.