Inbound Marketing + Sales Blog

May 24, 2012

WordPress Loves Marketing Automation Technology

Written by: Christopher Mathieu  |  Share:

Christopher Mathieu

Introduction

So here’s the situation… You’d love to build your new website in an open source platform like WordPress because of its many features and cost benefits. On the other hand you’d like to use enterprise grade Marketing Automation platforms like Salesforce.com and HubSpot. While both Salesforce.com and HubSpot do offer Content Management Systems, another solution is to use WordPress for what it does best - Content Management - and Salesforce.com or HubSpot for what they do best - putting leads in your sales funnel.

Part I: WordPress-to-Lead for Salesforce CRM

While we could always manually place Salesforce.com HTML forms in WordPress they’ve released an official plugin for their Web-to-Lead feature which makes it incredibly easy. Simply install the plugin, create a form using the built in form generator, and then you can deploy the form into the main content area of a page via shortcode or you can put it into one of your sidebars using a widget that the plugin comes with.

For more information and installation instructions, visit the official plugin page at:

Part II: HubSpot for WordPress

hubspot-for-wordpress

In addition to providing lead capture functionality, the HubSpot for WordPress plugin also incorporates HubSpot dashboards directly into the WordPress back-end eliminating the need to be logged into multiple sites. In this case, we’ll still be using the Form Manager in HubSpot to generate new form code snippets, that will then get inserted into the HubSpot plugin. We will then have the ability to place forms wherever we'd like using shortcode. For more information and installation instructions, visit the official plugin page at:

Part III: The Free Way

contact-form-7-1

While both Salesforce.com and HubSpot provide a wealth of features beyond basic lead capture, here is one technique that provides automated lead capture without a monthly fee. The WordPress plugin that we’ll use is called Contact Form 7. In addition to getting leads automatically sent to your inbox, Contact Form 7 also allows you to setup auto-responders. However it’s not fully effective until you install the “Contact Form 7 to Database Extension”, which enables all the leads to be captured in a permanent database that lives on your web server. The extension comes with a basic interface to the manage these leads. For more information and installation instructions, visit the official plugin page at:

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Topics: Demand Generation

Christopher Mathieu

About The Author

Christopher Mathieu is the Chief Product Officer at New Breed, where he oversees the creative strategy behind every project we produce. His unique ability to combine his fine art background with his technical web expertise, has led Chris and his team to produce countless sales-ready websites and inbound marketing collateral that actually drive results. His passion is to educate and empower our clients to think more strategically about their inbound marketing needs.

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