Inbound Marketing + Sales Blog

July 28, 2014

Where Should My Website Live? HubSpot COS vs. WordPress

Written by: Olivia Perek  |  Share:

Nowadays, your website is typically the first impression of your business. If you're thinking about redesigning your site, it's not a task that should be taken lightly. Not only is it a strategic, digital representation of your company but your website is where you make your money by generating traffic and leads.

Therefore, redesigning means dedication, patience and revenue to ensure a product you're proud of. 

Do you think you're ready for all that?

Yeah? Awesome! Let's start right now. What platform are you going to build your site on?

Wait, you're not sure? There are really only two logical options: the HubSpot COS and WordPress.

But what platform do you choose? Check out our infographic to decide for yourself.



HubSpot's blog was built around changes Google made to their search results and trends in the industry, such as social search and responsive design. Therefore HubSpot has easy optimization features such as:

The HubSpot blog is also closely integrated with other aspects of your marketing such as calls-to-action, contact lists and workflows. This way you can effectively generate leads via your blog. Lastly, HubSpot also integrates with blogging through email marketing and analytics so you can push your more recent content to your mailing lists - all while tracking the movements recipients are making with your email. 

WordPress, on the other hand, comes with just a standard out-of-the-box blogging platform where you can write and publish posts. That being said, WordPress powers 1/4 of new websites. It is also the content management system (CMS) of more than 2/3 of the top million sites. That's nothing to scoff at. 

Although WordPress doesn't have any built-in integrations, it does have a dumb-simple interface which allows users to utilize the platform with no coding needed.  

Website Pages

HubSpot's site pages work with social media, the CTA generator and SEO tools to create the best possible experience for website visitors, to fully integrate and nurture visitors through the funnel. Not only that, but the COS is intuitive for editing and design, no coding needed. All site pages are also responsive for different devices. Lastly, HubSpot utilizes 'smart content' to bring a personalized experience to every visitor.

WordPress, on the other hand, has simple features to its website pages. You can create drafts before publishing, schedule out publication and insert images. While many features aren't built into WordPress, there are endless plugins to help you achieve the same effect as with the COS. 

Note: All of the simple features that WordPress has are also features of the HubSpot COS. With the COS you can also create drafts, schedule publication and insert images.


When it comes to design, options are unlimited for both the HubSpot COS and WordPress. HubSpot offers a handful of templates for free including landing pages, site pages and email. WordPress also offers thousands of themes, some are free and some cost money.

Both platforms also include a WYSIWYG editor. HubSpot also features a type-as-you-go preview which makes your marketing that much more efficient.

With HubSpot, anything you create (site page, landing page, blog post) is automatically responsive to all screens. WordPress, on the other hand, has responsive themes but use caution when implementing them and using too many plugins for designing your site. Too many plugins can cause problems for WordPress users including hacked sites and page speed issues.


HubSpot has amazing analytics. With the COS, you can follow the complete customer lifecycle. The software records events continuously, from first interaction to the most recent conversion. HubSpot also targets and contextualizes your contacts. HubSpot creates an individualized profile for each contact, allowing for complete database reporting.

In addition, HubSpot tracks where all traffic to the site is coming from along with conversion rates. You're also able to track the number of views, CTA clicks, CTA conversions, and more for blog posts. There are also extensive analytics on all of your CTAs, landing pages and site pages.

WordPress can only show you very basic metrics such as views and visitors by day, week or month. It also shows the country, top posts and pages, where clicks are coming from and the most popular topics. As always, you may install plugins for additional reporting.

download guide to redesigning your website

Topics: Demand Generation

About The Author

Olivia is a Principal Inbound Strategist who focuses on lead generation and marketing and sales alignment. She excels at helping clients identify, build and execute scalable demand generation strategies using the HubSpot ecosystem.

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