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Content Development

Content is the fuel for your inbound program. From on-site conversion points to long-term nurture tracks, every content type can assist your prospects, boost your credibility and contribute to your bottom line.

Pull in Your Prospects. Keep Your Customers.

Content is about more than just advertising your product. Every blog post, CTA, e-book, email and conversation is an opportunity to help your prospects and customers solve their everyday problems.

Paid Search - Ideal Prospects

Attract The Right Visitors

Search-optimized content built exclusively for your personas will draw your target customers to your site.

Conv Opt - Increase Conversions

Convert with Conviction

Fresh thought-leadership pieces help generate pipeline by guiding prospects through their buyer's journeys.

Content - Lifecycle Stages

Nurture Through Lifecycle Stages

Provide contextually-relevant, helpful content to every lifecycle segment.


Strategic Direction

Working closely with our Inbound and SEO Strategists, our Content Strategy team helps you develop a content plan that will ultimately track to your pipeline contribution and revenue goals.

The Right Strategy for You 

Using your buyer personas, the team emphasizes the continual process of speaking directly to your target in a way that moves your prospects through the funnel and grows your business.

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Editorial Calendar and Conversion Maps

Based on current lead generation goals, product marketing needs and buyer personas, we design a calendar that helps maintain balance between editorial topics and conversion points. 

Editorial Calendars, Done Right

The calendar focuses on keywords and how each blog post tracks to conversion opportunities. Next, we create those posts and conversion points in preparation for campaign launch.

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Interviews and Content Production

By interviewing subject matter experts from within your organization, we are able to create fresh, never-before-seen content that injects thought leadership into your website and builds trust with your prospects and customers.

Great Websites Require Professional Copy

New Breed takes a journalistic approach to content creation — ensuring flawless site copy that is emotionally compelling, conversion-focused and detailed, but true to your brand.

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“We came to New Breed looking for a partner to help us refine our messaging and put together a marketing strategy unique to our business model. They have created compelling original content we know will help to take our business to the next level. We have been very happy with how much care the team has put into the work!”

Emily Brash | VP of Business Development & Partnerships | Smoothstack

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