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Notes From Home: Buyer Personas

Targeting Buyer Personas Enables You To Align Your Solution With Your Audience's Pain Points. 

Building out your buyer personas is only the first step in maximizing their effectiveness. Aligning your marketing strategy with the needs and challenges of your buyer personas enables you make a better business case to your ideal customers. In this video, Senior Growth Strategist Nick Frigo lays out why targeting by persona will help drive growth for your business. 

This video is part of our Notes From Home series — an effort by our team to continue to share their expertise even while working from home. Check out the whole series here.

The Ultimate Guide to Inbound Marketing  Learn all the steps it takes to build a successful, optimized inbound  marketing strategy. Download the Guide

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