How to Ensure a Smooth Marketing-to-Sales Handoff

A Smooth Marketing-to-Sales Handoff is Vital for a Cohesive Buying Experience. 

In order to make sure leads don't fall through the cracks, your marketing and sales teams need to be in alignment. Head of Demand Generation Guido Bartolacci breaks down some of the ways your organization can make sure there are no gaps in your teams and processes. 

You'll hear some best practices about how to:

  • Utilize lifecycle stages to segment leads 
  • Prioritize leads using lead scoring
  • Leveraging your CRM and marketing automation platforms
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