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    Notes From Home: Marketing and Sales Alignment

    Don't Let Your Marketing and Sales Teams Operate in Silos. 

    Alignment between your marketing and sales teams is important for driving efficient growth for your business. Head of Demand Generation Guido Bartolacci  and Inside Sales Manager Beth Abbott discuss how they have worked to align teams at New Breed and some actionable steps you can take to start doing so while working from home. 

    The Notes From Home series was an effort by our team to showcase how you produce video content in a remote environment and enable our team to share their expertise even while working from home. You can check out the whole series here.
    DOWNLOAD YOUR GUIDE TO MARKETING + SALES ALIGNMENT TODAY To learn how to break the barrier between your marketing and sales departments. Get the Checklist

    Check Out More From Our Video Library

    Notes From Home: Paid Search Basics

    Lead Search Strategist Rider Gordon breaks down what you need to know to ensure your paid search efforts are successful.

    Notes From Home: Website Strategy

    When thinking about your website, it's best to take an outside-in approach and put yourselves in the shoes of your end-user.

    Notes From Home: Remote Company Culture

    Communities function differently when everyone's remote, but companies should still be striving to foster their culture.

    Notes From Home: Targeting Buyer Personas

    Targeting buyer personas enables you to align your solution with the common challenges and pain points of your ideal customer.

    Notes From Home: Conversational Marketing

    Conversational marketing can add a human element to your inbound marketing strategy and drive conversions on your website..

    Indigo Ag Testimonial

    Indigo had a high-level idea of what they wanted to portray in the graphic, New Breed helped bring the vision to life.

    Superpedestrian Testimonial

    Jonathan Summey of Superpedestrian discusses the benefits of working with New Breed.

    HubSpot On Working With New Breed

    HubSpot's Barret King and Dan Tyre share their perspective and discuss HubSpot's close, one-to-one relationship with Elite Tier ...

    Introduction to Inbound Marketing

    Learn the basic principles of inbound marketing and insights into actionable ways to begin implementing it in your own strategy.

    Behind the Scenes of New Breed's Blog

    Content Marketing Specialist Quinn Kanner walks you through the step-by-step process of publishing a post on New Breed's blog.

    SEO Quick Tips

    Thinking like a visitor, auditing your content and event tracking are all ways you can improve your website's search engine ...

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    Using Video in the Buyer's Journey

    You can leverage different types of videos throughout the buyer's journey.

    Marketing Quick Tips

    Proper goal setting and leveraging the right technology can significantly improve your marketing efforts.

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    Notes From Home: Video Marketing

    Remote video production can remove the stress of trying to meet your expectations of cinematic production value.

    HubSpot Case Study: Multi-Touch Attribution

    With HubSpot's Multi-Touch Attribution, our team could prove marketing's impact and focus efforts on tactics that were working.

    How to Stay Comfortable on Camera

    Being and appearing comfortable on camera can be tricky, but these tips will help you during your next marketing video shoot.

    Talmundo Case Study

    Partnering with New Breed on website strategy and messaging enabled Talmundo to achieve increases in their KPIs across the board.

    Main Navigation Mistakes to Avoid

    Avoid common mistakes in your main navigation by following these tips from Kelly Molloy.

    How to Ensure a Smooth Marketing-to-Sales Handoff

    Guido Bartolacci breaks down how you can utilize lead scoring and lifecycle stages to ensure a smooth marketing-to-sales handoff.

    Sales Tips and Techniques

    Setting next steps and leveraging your CRM are vital sales tips and techniques that Karly Wescott has learned during her career.

    Mapping Content to the Buyer's Journey

    Learn how to tailor your content strategy to align with the needs and challenges of your buyers at a given time.

    What to Include in Your Brand Style Guide

    Documenting your logo, typography, colors and more in a style guide helps maintain unity and consistency across your brand.

    How to Build a Go-to-Market Strategy

    By following this framework for your go-to-market strategy, you can ensure your next product launch is a success.

    Essential Elements of a SaaS Website

    Content, clear next steps and pricing pages are all essential elements of a SaaS website.

    How to Nurture Prospects Through Lifecycle Stages

    The tactics your marketing team utilizes should shift as prospects transition through lifecycle stages.

    How to Find Guest Blogging Opportunities

    Guest blogging is a great way to generate traffic and build up your domain authority.

    Marketing Office Hours: Gated Content

    Whether or not you gate your content should depend on your audience and your greater business goals.

    Website Design Best Practices

    The visual design of your website has tremendous influence on how users discover and convert on your content.

    Landing Page Best Practices

    Effective landing pages deliver on user expectations and drive conversions.

    Insights Into the State of Customer Success

    Hear from Jake Tauscher on his research into the state of the customer success function.

    Bad SEO Tactics You Should Stop

    Search strategist Ellie Miner explains how you can avoid common SEO mistakes.

    What to Include in an Effective B2B Email Strategy

    An effective email strategy is essential for nurturing prospects through their buyer journey.

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