Notes From Home: Paid Search Basics
Lead Search Strategist Rider Gordon breaks down what you need to know to ensure your paid search efforts are successful.
Depending on where someone falls in the buying process, they're not going to have the same questions as everyone else. Tailoring your content to specific stages of the buyer's journey is essential to making sure you're addressing the needs and pain points of your prospects at a given time.
In this video, Manager of Content Nick Frigo breaks down the type of content you should be offering at different stages of the funnel and the various formats it can take.
