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    How to Create a Go-to-Market Strategy

    Successfully Bringing a Product to Market Starts With Proper Planning 

    After investing time and resources into developing a new product or service, you want to ensure that it becomes successful. How that offering is released and who you release it to will have a major impact on its success.

     In this video, Head of Demand Generation Guido Bartolacci breaks down the framework for a successful go-to-market strategy that can help bring your product to market. When planning your strategy, Guido recommends making sure you follow each of these steps: 

    1. Have buyer personas
    2. Conduct a competitive analysis
    3. Draft your value proposition 
    4. Establish your pricing strategy
    5. Determine your purchasing methods
    6. Plan your marketing and sales strategy
    7. Launch
    Download Your Complete Go-To-Market Strategy Checklist If you're gearing up to launch a new product or even update an existing one, you need to nail your go-to-market strategy.  Get the Checklist

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