What to Include in an Effective B2B Email Marketing Strategy

Your Email Marketing Helps Nurture Your Prospects Through Their Buyer's Journey

In this video, Weslee Clyde breaks down what you should include in any effective email marketing strategy including promotional, nurture and reengagement emails. 

You'll hear some best practices about how to:

  • Not get overwhelmed by automation 
  • Make the best use of lists and segments 
  • Get cold leads back into your system 
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