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What to Include in Your Brand Style Guide

Your brand is the combination of your organization’s values, how you communicate those values and what people see and think about your business. 

A strong brand conveys character and becomes a trustmark for your audience. But many companies let their brands slip into a mess. A brand style guide helps maintain unity and consistency across your design assets and messaging. 

 In this video, Manager of Content Nick Frigo describes the essential items you should include in a brand style guide for your business including:  

  • Logo
  • Colors
  • Typography
  • Photography guidelines
  • Mission, vision and boilerplate
GET THE MARKETER'S DIY BRAND STYLE GUIDE  Create your own brand style guide and define your brand identity. Download the Guide

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