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The first step is to identify and define each lifecycle stage. Lifecycle stages help you organize your contacts based on their stage in the sales cycle: visitor, subscriber, lead, free-trial signed up, free-trial activated, customer and evangelist. These stages will help you provide the most relevant experience possible for your prospects and users.
Once you've established your users' lifecycle stages, the next step is to map out your content for each stage of the funnel. You spend a lot of time and resources creating remarkable content. It's time to reap the benefits. By creating and implementing a content road map, we help you decide which content offers to share with leads, activated users and paid customers to educate them on your software and move them along the buying process.
While lifecycle marketing is beneficial in converting free-trial users into customers, it can also help your company build meaningful relationships that will keep customers coming back for more. Using HubSpot, we will help you assess what is working well within your strategy and how to boost conversion, retention and upsell rates through additional lifecycle-marketing tactics. Furthermore, we will help you identify which efforts you should replicate and edit to generate the greatest ROI.