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Engage users through their entire lifecycles.

Lifecycle Marketing

Be in the right place, at the right time, with the right message. We can help you establish a timely and contextual communication plan to help onboard your users and optimize revenue potential and retention.

Lifecycle marketing focuses on the entire customer experience, from first touch all the way through to customer acquisition and retention. We will help you plan and execute email communication for the entire funnel, not just the initial sales process.
You're corresponding with free-trial users and leads, but are they converting to customers? Our knowledge and expertise will guide you on how to move individuals through the funnel via email and inbound best practices.
We will work with you to identify your business goals — such as increasing activation, onboarding and conversion rates — and how lifecycle marketing efforts contribute to them. To measure your success, we will collaborate on the KPIs to keep an eye on and track them.
Lifecycle Stages

Identify Lifecycle Stages

The first step is to identify and define each lifecycle stage. Lifecycle stages help you organize your contacts based on their stage in the sales cycle: visitor, subscriber, lead, free-trial signed up, free-trial activated, customer and evangelist. These stages will help you provide the most relevant experience possible for your prospects and users.

Content Road Map

Develop a Content Road Map

Once you've established your users' lifecycle stages, the next step is to map out your content for each stage of the funnel. You spend a lot of time and resources creating remarkable content. It's time to reap the benefits. By creating and implementing a content road map, we help you decide which content offers to share with leads, activated users and paid customers to educate them on your software and move them along the buying process.

Measure, Analyze and Repeat Lifecycle Marketing

Measure, Analyze and Repeat

While lifecycle marketing is beneficial in converting free-trial users into customers, it can also help your company build meaningful relationships that will keep customers coming back for more. Using HubSpot, we will help you assess what is working well within your strategy and how to boost conversion, retention and upsell rates through additional lifecycle-marketing tactics. Furthermore, we will help you identify which efforts you should replicate and edit to generate the greatest ROI.

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It was incredibly refreshing to work with an agency that focused on our needs as a business first and had a thorough understanding of inbound marketing.

Erin Wasson - VP of Marketing, UrbanBound

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