Download Our Service-Level Agreement Template!

We've created an easy-to-use template to create a service level agreement designed to align your marketing and sales teams.


There is a long history of pain and misalignment between sales and marketing teams. These two groups often suffer from a lack of transparency, and are judged on different metrics and timelines – which devolves into finger pointing and blame sessions.

But, sales and marketing teams are not doomed to that fate. Effective alignment of sales and marketing is critical to a seamless customer experience. According to the Aberdeen Group, companies with good sales and marketing alignment achieved 20% annual revenue growth. Essential to a productive relationship is establishing concrete metrics and mutual responsibilities for both marketing and sales. This is where a Service Level Agreement (SLA) comes into play.

This template will help you:

  • Define your customer close rates and assign a dollar value to your leads
  • Identify the total monthly leads need to reach your revenue goals
  • Create a data-driven document to align your marketing and sales teams

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Rachel Slater | VP of Marketing | LiniumRead Full Story