There is a long history of pain and misalignment between sales and marketing teams. These two groups often suffer from a lack of transparency, and are judged on different metrics and timelines – which devolves into finger pointing and blame sessions.
But, sales and marketing teams are not doomed to that fate. Effective alignment of sales and marketing is critical to a seamless customer experience. According to the Aberdeen Group, companies with good sales and marketing alignment achieved 20% annual revenue growth. Essential to a productive relationship is establishing concrete metrics and mutual responsibilities for both marketing and sales. This is where a Service Level Agreement (SLA) comes into play.
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“ At New Breed we believe Inbound is no longer just about filling your funnel. It is about customer acquisition and actual growth. ”
- Patrick Biddiscombe, CEO