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4 Essential Marketing Trends to Watch in 2018

Learn about emerging trends and how they will affect the way marketers strategize in 2018.

Join New Breed and Bizible, our new marketing attribution partner to gain insight into crucial trends that will affect both marketing and marketing operations in 2018. 

Zach Lewis, Revenue Operations Strategist at New Breed and Jenn Steele, VP of Product Marketing at Bizible, will discuss the industry-wide implications of AI, Chatbots, Predictive Analytics, and Attribution.

Set yourself up for success in the new year by incorporating these emerging technologies into your marketing strategy.

Specifically, we'll delve into:

Artificial Intelligence (AI)

Sophisticated artificial intelligence and machine learning technologies are quickly setting the standard for marketing and advertising automation, with no signs of slowing down. It’s up to savvy B2B marketers to use these disruptive technologies to their fullest advantage.


Chatbots can provide the user with valuable information to help urge them down the sales funnel nearly instantly. By streamlining the buyer's journey using a chatbot, you'll be able to help your users quickly access the information they need within the platform they prefer while limiting your investment in human capital manning chat interfaces. 

Predictive Analytics

Predictive analytics can arm your team with the critical insight it needs to make data-driven decisions and consequently drive ROI. Moreover, predictive analytics can provide marketers with the resources necessary to automate processes and streamline reporting. 


Attribution models are an essential pillar of any effective marketing strategy. Proper attribution modeling enables marketing professionals to prove their contribution to revenue and optimize their tactics, while ensuring top-tier reporting for executives. 

To access the recording, fill out the form to the right! 

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Rachel Slater | VP of Marketing | LiniumRead Full Story