Download: Marketing Goals Calculator Template

This calculator template will help you work backwards from revenue goals to determine the number of contacts you need at each funnel stage to drive results.

One of the greatest skills an inbound marketer can learn is how to establish SMART (Specific, Measurable, Attainable, Realistic and Timely) goals that will impact their bottom line.

To help jumpstart and inform your goal-setting efforts, we've built a visitor-to-customer revenue calculator. The template works backwards from your revenue goal to calculate how many contacts and conversions you'll need at each funnel stage to achieve your revenue objectives. 

Marketing goals calculator template.jpg

Find out how many contacts you need in each of the following stages:

  • Customers
  • Sales Opportunities
  • Sales Qualified Leads (SQL)
  • Marketing Qualified Leads (MQL)
  • Leads
  • Website Visitors

Using this template as a springboard, you'll be able to compare your company to B2B industry benchmarks and establish SMART goals for your marketing department moving forward.

To download the template, simply fill out the form to the right.

Get Your Template

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Rachel Slater | VP of Marketing | LiniumRead Full Story