The time has come to transform the way you sell. Consumers' buying habits have shifted drastically. They no longer rely on sales representatives to educate them on product specifics and implementation. Rather, they consult the Internet.
Today, up to 90 percent of the buying process is complete before B2B buyers ever reach out to a salesperson. The inbound method arms your sales representatives with the information they need to better understand the buyer's interests and pain points.
In this guide you will learn: