Increase in Lead Generation
Location: Randolph, Vermont
Employees: 250 - 1000
Vertek CPT is a world leader in developing and manufacturing the most innovation in-situ soil testing apparatuses. With decades of internal hands on experience in CPT (Cone Penetration Testing) they offer simple, easy to operate solutions that focus on helping businesses succeed. Not only do they build and customize new CPT technologies, but they offer technical and CPT business training. Industry : Manufacturing Products & Services : Streamlined Branding, Digital Onboarding, Sales-Ready Website, Inbound Marketing
Vertek CPT came to New Breed in need of a modern CMS (Hubspot CMS was selected) and a rebuilt navigational plan focused on growing traffic via blogging and converting that traffic into leads. Vertek CPT already had strong online visibility, but they lacked a sales-ready website, and the ability to convert their traffic into leads.
We began our partnership with Vertek CPT with our Streamlined Branding and Digital Onboarding workshops. We leveraged Streamlined Branding to solidify their market position, discover quality messaging and enhance the brand’s credibility. During our Digital Onboarding workshop we focused on developing their core buyer personas and aligning their revenue goals around each persona category.
Our process included an introduction to inbound marketing, the proven results this methodology delivers and how a sales-ready, persona-driven website could help them achieve their business goals. As a small operation housed within a diverse engineering company, Vertek CPT knew it would need to maximize the value out of any investment made. The Hubspot CMS was chosen since it offers the combined value of marketing metrics with the publishing ease of a modern CMS allowing for (in this case) a single user to manage publishing, strategy and sales integration.
Vertek CPT now has a fully-optimized website with clearly-defined conversion paths for each of their core personas. Lead generation results have more than tripled since launch of the new site and Hubspot’s intelligent metrics are helping to guide Vertek CPT’s marketing strategy and spends for the greatest ROI. Post-launch New Breed has provided ongoing web support and persona driven blog content to ensure the site remains on its growing trajectory. The redesign, in conjunction with their inbound marketing campaigns has allowed Vertek CPT to take their business to the next level.
“In my time as a client (2012-2014), New Breed has evolved from a Jack-of-all-trades marketing shop to a highly specialized inbound marketing leader leveraging the HubSpot platform.”
Alex Kaufman | Marketing Strategist | Vertek CPT
Learn all the steps to take to build a successful, optimized inbound marketing strategy. Do ...Download Now
Generating leads — both high in quantity and quality — is a marketers most important ...Download Now
Use this template as a tool to lay out the high level goals, and then work with your marketing ...Download Now
In this guide, you will be guided through a number of comprehensive and actionable ways the ...Download Now
The time has come to transform the way you sell. Consumers' buying habits have shifted ...Download Now
Redesigning your website? Consult this checklist to ensure your new site is configured for SEO ...Download Now
This guide will walk you through the essential fundamentals of demand generation and give you ...Download Now
New Breed and G2 Crowd discuss a comprehensive look into what it takes to be a demand ...Watch Recording
Having a social media presence is an essential part of any B2B company's online presence. ...Download Now
There are a lot of moving pieces that go into a successful Account-Based Marketing (ABM) ...Download Now
we believe a product should speak for itself. Building a go-to-market strategy around this ...Download Now