The Challenge

The Challenge

Hireology came to New Breed with the goal of increasing their lead generation efforts to help them meet their business goals and improve the user experience. The new site would also need to portray their brand position as a savvy and modern technology company in a way their old site was not.

The Process

The Process

We kicked off our partnership with Hireology with our Digital Onboarding Workshop to define their buyer personas and determine website goals, strategy and planning to ensure that their business goals and the architecture and content of the new site would be in alignment.

Next, we designed and developed a sales-ready website using HubSpot’s Content Optimization System. The site was designed to highlight their platform, and the success stories they have helped their customers achieve, a critical trust mark in the complex B2B buyers journey. We also highlighted their content library both on the homepage, Resource Center, and in the sidebar of their sub-pages to help them show contextually relevant content to their site visitors, increase lead generation, and more effectively nurture leads down the marketing funnel.

To bolster this presentation, our development team also included a custom flip-functionality on end-to-end management section, which was non-native to the HubSpot COS to dynamically portray the power of their platform and their process.

The Result

The Result

Since the launch of their new website, Hireology has seen an increase in their visitor-to-lead conversion rate.

hireology-increase-conversions

Their Resource Center now ranks in their top 5 conversion assist pages since the new site launched, and average session duration has increased 11%.