An Internet of Things (IoT) platform provider who specializes in developing custom Enterprise solutions were not meeting their sales goals and approached New Breed looking for a strategy to help grow their business. It had been close to a decade since their last website redesign and they had seen limited success with the traditional marketing playbook.
We began our partnership with a Digital Onboarding workshop to review their goals, and educate them on the power of inbound marketing and the benefits of having a sales-ready website. Since they were looking to increase market share quickly and not only meet, but also exceed their quarterly revenue numbers, they invested in New Breed’s Fastest Inbound package and a HubSpot Content Optimization System (COS) website.
To achieve fast and measurable results we:
Their sales-ready website, in conjunction with a persona-driven inbound marketing campaign, is rapidly growing their online presence. As a result, the IoT solutions provider is now successfully attracting more qualified traffic and converting that traffic into leads. In addition to an increase in website traffic, they have experienced an increase in blog subscribers by 281%. Their conversion rates have grown on their website, as well as their landing pages, and their MOZ rank has increased by 500%. Our growth strategies are helping their company meet and exceed their revenue goals.
organic growth over time