Hireology's new sales-ready website creates an online presence to increase conversions

Challenge

Solution

We kicked off our partnership with Hireology with our Strategic Onboarding to define their buyer personas and determine website goals, strategy and planning, ensuring that their business goals and the architecture and content of the new site would be in alignment.

Next, we designed and developed a sales-ready website using HubSpot’s Content Optimization System. The site was designed to highlight their platform, and the success stories they have helped their customers achieve, a critical trust mark in the complex B2B buyers journey. We also highlighted their content library on the homepage, Resource Center, and in the sidebar of their sub-pages to help them show contextually-relevant content to their site visitors, increase lead generation, and more effectively nurture leads down the marketing funnel.

To bolster this presentation, our development team also included a custom flip functionality on the end-to-end management section, (functionality which was non-native to the HubSpot COS) to dynamically portray the power of their platform and their process.

Result

Since the launch of their new website, Hireology has seen an increase in their visitor-to-lead conversion rate.

Their Resource Center now ranks in their top five conversion assist pages since the new site launched, and average session duration has increased 11%.