Increase in Lead Conversion Rate
Location: Chicago, IL
Hireology is a Chicago based software company that helps franchise owners, small business owners, recruiting consultants and Fortune 100 managers increase hiring efficiency and effectiveness. Their software helps their customers recognize qualified candidates in order to establish a consistent hiring process, while improving performance, employee morale and retention rates.
Hireology came to New Breed with the goal of increasing their lead generation efforts to help them meet their business goals and improve the user experience. The new site would also need to portray their brand position as a savvy and modern technology company in a way their old site did not.
We kicked off our partnership with Hireology with our Digital Onboarding to define their buyer personas and determine website goals, strategy and planning, ensuring that their business goals and the architecture and content of the new site would be in alignment.
Next, we designed and developed a sales-ready website using the HubSpot CMS. The site was designed to highlight their platform, and the success stories they have helped their customers achieve, a critical trust mark in the complex B2B buyers journey. We also highlighted their content library on the homepage, Resource Center, and in the sidebar of their sub-pages to help them show contextually-relevant content to their site visitors, increase lead generation, and more effectively nurture leads down the marketing funnel.
To bolster this presentation, our development team also included a custom flip functionality on the end-to-end management section, (functionality which was non-native to the HubSpot CMS) to dynamically portray the power of their platform and their process.
Since the launch of their new website, Hireology has seen an increase in their visitor-to-lead conversion rate.
Their Resource Center now ranks in their top five conversion assist pages since the new site launched, and average session duration has increased 11%.
“At New Breed we believe Inbound is no longer just about filling your funnel. It is about customer acquisition and actually growing your business. ”
Patrick Biddiscombe | CEO | New Breed
Learn all the steps to take to build a successful, optimized inbound marketing strategy. Do ...Download Now
Generating leads — both high in quantity and quality — is a marketers most important ...Download Now
Use this template as a tool to lay out the high level goals, and then work with your marketing ...Download Now
In this guide, you will be guided through a number of comprehensive and actionable ways the ...Download Now
The time has come to transform the way you sell. Consumers' buying habits have shifted ...Download Now
Redesigning your website? Consult this checklist to ensure your new site is configured for SEO ...Download Now
This guide will walk you through the essential fundamentals of demand generation and give you ...Download Now
New Breed and G2 Crowd discuss a comprehensive look into what it takes to be a demand ...Watch Recording
Having a social media presence is an essential part of any B2B company's online presence. ...Download Now
There are a lot of moving pieces that go into a successful Account-Based Marketing (ABM) ...Download Now
we believe a product should speak for itself. Building a go-to-market strategy around this ...Download Now
Discover tips and tactics to develop and manage pay-per-click ads that will ultimately drive ...Download Now
A cohesive brand identity aligns your messaging, provides structure to your content and helps ...Download Now
Understanding how to foster excellent customer relationships can contribute to your ...Download Now