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Join the New Breed Team

Lead Inbound Marketing Strategist

In this role, you will be working with the Leadership Team to grow our Inbound Team.  You will be responsible for leading and growing a team to deliver high quality inbound deliverables (KPI’s, website and blog analytics, reporting, campaigns) to address client’s business challenges and marketing objectives.
 
We’re in search of a Lead Inbound Marketing Strategist with a high level of GSD to contribute to our growth.   

In this role, you will:

  • Work with leadership to grow, lead and manage our Inbound team through hiring and training
  • Lead a team of marketers to drive key business metrics including leads, MQLs, SQLs and Opportunities. 
  • Identify and build relationships with prominent influencers and thought leaders in our space. Ensure that these relationships benefit both the company and individual. 
  • Attend relevant events to evangelize the company mission and find like-minded individuals and companies to align with on future initiatives.
  • Ensure customer success and act as the key account owner to a portfolio of B2B clients
  • Provide inbound best practices and strategic guidance to Inbound Strategists and Inbound Specialists
  • Brainstorm new, creative approaches to working closer with the influential members of our industry, and serve as a go-to resource to the rest of the marketing team.
  • Work with Growth & Revenue Strategist to align Sales and Marketing teams 
  • Work with Growth & Revenue Strategist on unifying marketing and sales platforms, people and processes 
  • Identify client’s business objectives, challenges, and key success metrics
  • Oversee project coordination to ensure scope and budget are met and responsible for overseeing the creation of project schedules, coordination deliverables, and facilitating resources for your portfolio of B2B clients
  • Oversee the coordination of inbound campaigns and strategies 
  • Provide recommendations based on marketing analytics and inbound assessment to address key business and marketing challenges
  • Develop inbound performance reports to analyze and monitor inbound strategy effectiveness
  • Work company wide to provide continuing assistance with inbound marketing strategies
  • Regularly perform portal audits to identify areas of opportunity
  • Help build and manage partner and customer relationships 
  • Collaborate with senior management and other marketing teammates to align our internal goals with new and existing partner relationships.
  • Drive upgraded revenue from service upsells and existing service solution adoption
  • Develop lasting relationships with retainer customers to ensure ongoing service
  • Serve as a brand enthusiast for New Breed suite of products and solutions

Requirements:

  • BA/BS or equivalent working experience.
  • Proven and visible marketing veteran, with experience blogging, writing thought leadership pieces, speaking, and growing a personal audience on social media.
  • Leadership experience with excellent communication skills, both written and verbal.
  • Expert in end-to-end inbound marketing, including HubSpot’s smart content, smart lists, and other lifecycle stage optimization tactics. As owner of the marketing funnel, you must know what makes it generate customers.
  • You must be analytical and able to extract meaning from data and use this to optimize a team’s approach and a company’s forecast.

What's in it for you?

  • Work with awesome people who love what they do 
  • Get in the ground floor of a fast-growing company
  • Work with the worlds best inbound marketers 
  • Spend your day in an amazing office with awesome views  
  • Work with awesome clients and some of the fastest-growing companies 

To see this group of people who are insanely driven and thriving in a company where they can have autonomy to solve for the customer, is an inspiration.

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