Buyer Personas: Reflecting, Adapting and Perfecting

Your buyers are constantly evolving, and so should your personas.

The end of the year is a great time to reflect on your buyer personas to see if the past 12 months has brought any major changes in their habits or the way you approach them. But, this year has seen more ups and downs than most as we all shifted to adapt to a more virtual strategy. 

With that in mind, this webinar was hosted by our own buyer persona specialist, Karin Krisher, where she discussed how to re-evaluate your buyer personas for accuracy as well as adaptations and considerations you should keep in mind as you look toward 2021.

Our webinar covers:

  • Create an accurate buyer persona
  • Evaluate personas over time
  • Prepare your personas for a new year

Fill out the form on the right to access the webinar recording. 

Watch the Recording

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Rachel Slater | VP of Marketing | LiniumRead Full Story