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    New Breed Brand Assets

    The following is a complete guide to New Breed’s current brand and includes all visual elements as well as content style. The purpose of this document is to bring alignment among those who write about or design for New Breed on all mediums.

    Logo

    Use on light backgrounds

    New Breed Primary Logo
    PNG EPS

    Use on dark backgrounds

    New Breed Primary Logo Knockout
    PNG EPS

    Use on colorful backgrounds

    New Breed Primary Logo Knockout 1 Color
    PNG EPS

    Logo mark on light backgrounds

    New Breed Logo Mark Green
    PNG EPS

    Logo mark on colored backgrounds

    New Breed Logo Mark White
    PNG EPS
    your company

    Colors

    Primary Colors

    Green

    HEX: #3AD531
    RGB: 58 214 49
    CYMK: 67 0 100 0
    PMS: 802C

    Charcoal

    HEX: #373A36
    RGB: 55 58 54
    CYMK: 69 60 64 54
    PMS: 447C

    Gray 1

    HEX: #4B6464
    RGB: 75 100 100
    CYMK: 72 48 53 23
    PMS: 5477C

    Gray 2

    HEX: #D9E0E3
    RGB: 217 224 227
    CYMK: 14 7 7 0
    PMS: 7541C

    Gray 3

    HEX: #E6E2E7
    RGB: 230 226 231
    CYMK: 8 9 5 0
    PMS: 663C

    Secondary Colors (used very sparingly)

    Blue

    HEX: #0094dE
    RGB: 0 148 222
    CYMK: 76 31 0 0
    PMS: 2925C

    Teal

    HEX: #00D1A4
    RGB: 0 209 164
    CYMK: 67 0 51 0
    PMS: 3385C

    Orange

    HEX: #F86300
    RGB: 248 99 0
    CYMK: 0 76 100 0
    PMS: 1585C

    Yellow

    HEX: #FFC900
    RGB: 255 201 0
    CYMK: 0 21 100 0
    PMS: 7408C

    Magenta

    HEX: #C70050
    RGB: 199 0 80
    CYMK: 16 100 56 3
    PMS: 7636C

    Purple

    HEX: #5953B8
    RGB: 89 83 184
    CYMK: 75 75 0 0
    PMS: 2725C

    Typography

    H1 Proxima Nova Bold Sample Headline Text 30/42/0/30

    H2 Proxima Nova Regular Sample Headline Text 28/40/0/20

    H3 Proxima Nova Bold Sample Headline Text Goes Here Lorem Ipsum Dolot Sit Amet 19/27/.5/25

    H4 Proxima Nova Bold Sample Headline Text Goes Here Lorem Ipsum Dolot Sit Amet 14/21/1/25

    H5 Proxima Nova Regular Sample Headline Text Goes Here Lorem Ipsum Dolot Sit Amet 14/21/1/25

    Body Large - Proxima Nova Regular - 18/29/.1/20 - Lorem ipsum dolor sit amet, bold sample elit. Aliquam mattis italic sample sit amet blandit. Duis condimentum velit a auctor tristique. In convallis ac elit fringilla consectetur. Vivamus vitae enim nisl. Donec pellentesque, arcu imperdiet semper aliquam ac elit fringilla consectetur, urna augue posuere purus, in tincidunt nulla dolor eget magna. Lorem ipsum dolor sit amet.

    Body - Proxima Nova Regular - 16/26/.2/15 - Lorem ipsum dolor sit amet, bold sample elit. Aliquam mattis italic sample sit amet blandit. Duis condimentum velit a auctor tristique. In convallis ac elit fringilla consectetur. Vivamus vitae enim nisl. Donec pellentesque, arcu imperdiet semper aliquam, urna augue posuere purus, in tincidunt nulla dolor eget magna. Lorem ipsum dolor sit amet.

    Body Small - Proxima Nova Regular 14/23/.3/12 - Lorem ipsum dolor sit amet, bold sample elit. Aliquam mattis italic sample sit amet blandit. Duis condimentum velit a auctor tristique. In convallis ac elit fringilla consectetur. Vivamus vitae enim nisl. Donec pellentesque, arcu imperdiet semper aliquam, urna augue posuere purus, in tincidunt nulla dolor eget magna. Lorem ipsum dolor sit amet.

    Body Micro - Proxima Nova Regular - 12/19/.75/12 - Lorem ipsum dolor sit amet, bold sample elit. Aliquam mattis italic sample sit amet blandit. Duis condimentum velit a auctor tristique. In convallis ac elit fringilla consectetur. Vivamus vitae enim nisl. Donec pellentesque, arcu imperdiet semper aliquam, urna augue posuere purus, in tincidunt nulla dolor eget magna. Lorem ipsum dolor sit amet.

    Download Font

    Buttons

    Button
    Button Small
    Button Dark
    Button Dark Small
    Button Dark Stroked
    Button Dark Stroked Small
    Button Dark Text
    Button Dark Text Small

    Iconography

    Content Audit

    Content Audit

    Content Development

    Content Development

    Conversion Optimization

    Conversion Optimization

    Growth Acceleration Workshop

    Growth Acceleration Workshop

    HubSpot Audit

    HubSpot Audit

    Inbound Marketing

    Inbound Marketing

    Inbound Readiness

    Inbound Readiness

    Lifecycle Marketing

    Lifecycle Marketing

    Marketing + Sales Alignment

    Marketing + Sales Alignment

    Paid Advertising

    Paid Advertising

    Paid Search Audit

    Paid Search Audit

    Platform Migration

    Platform Migration

    PubHub Blog

    PubHub Blog

    Revenue Operations

    Revenue Operations

    Sales Enablement

    Sales Enablement

    Sales-Ready Website

    Sales-Ready Website

    Salesforce Audit

    Salesforce Audit

    Search Engine Optimization

    Search Engine Optimization

    SEO Audit

    SEO Audit

    Website Support

    Website Support

    Photography

    NewBreedMarketing_Selects_Cirilli-47.jpg
    NewBreedMarketing_Selects_Cirilli-46.jpg
    NewBreedMarketing_Selects_Cirilli-43.jpg
    NewBreedMarketing_Selects_Cirilli-40.jpg
    NewBreedMarketing_Selects_Cirilli-35.jpg
    NewBreedMarketing_Selects_Cirilli-30.jpg
    NewBreedMarketing_Selects_Cirilli-29.jpg
    NewBreedMarketing_Selects_Cirilli-26.jpg
    NewBreedMarketing_Selects_Cirilli-24.jpg
    NewBreedMarketing_Selects_Cirilli-23.jpg
    NewBreedMarketing_Selects_Cirilli-21.jpg
    NewBreedMarketing_Selects_Cirilli-15-1.jpg
    NewBreedMarketing_Selects_Cirilli-13.jpg
    NewBreedMarketing_Selects_Cirilli-12.jpg
    NewBreedMarketing_Selects_Cirilli-10.jpg
    NewBreedMarketing_Selects_Cirilli-8-1.jpg
    NewBreedMarketing_Selects_Cirilli-7.jpg
    NewBreedMarketing_Selects_Cirilli-5-4.jpg
    NewBreedMarketing_Selects_Cirilli-3.jpg
    NewBreedMarketing_Selects_Cirilli-2-10.jpg

    Solutions

    For Your Challenge

    For Your Role

    For Your Audience

    Growth Plans

    Inbound Resources

    New Breed

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