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New Breed Brand Assets

The following is a complete guide to New Breed’s current brand and includes all visual elements as well as content style. The purpose of this document is to bring alignment among those who write about or design for New Breed on all mediums.

Logo Colors Typography Buttons Iconography Photography

Logo

Use on light backgrounds

New Breed Primary Logo
PNG EPS

Use on dark backgrounds

New Breed Primary Logo Knockout
PNG EPS

Use on colorful backgrounds

New Breed Primary Logo Knockout 1 Color
PNG EPS

Logo mark on light backgrounds

New Breed Logo Mark Green
PNG EPS

Logo mark on colored backgrounds

New Breed Logo Mark White
PNG EPS

Colors

Primary Colors

Green

HEX: #3AD531
RGB: 58 214 49
CYMK: 67 0 100 0
PMS: 802C

Charcoal

HEX: #373A36
RGB: 55 58 54
CYMK: 69 60 64 54
PMS: 447C

Gray 1

HEX: #4B6464
RGB: 75 100 100
CYMK: 72 48 53 23
PMS: 5477C

Gray 2

HEX: #D9E0E3
RGB: 217 224 227
CYMK: 14 7 7 0
PMS: 7541C

Gray 3

HEX: #E6E2E7
RGB: 230 226 231
CYMK: 8 9 5 0
PMS: 663C

Secondary Colors (used very sparingly)

Blue

HEX: #0094dE
RGB: 0 148 222
CYMK: 76 31 0 0
PMS: 2925C

Teal

HEX: #00D1A4
RGB: 0 209 164
CYMK: 67 0 51 0
PMS: 3385C

Orange

HEX: #F86300
RGB: 248 99 0
CYMK: 0 76 100 0
PMS: 1585C

Yellow

HEX: #FFC900
RGB: 255 201 0
CYMK: 0 21 100 0
PMS: 7408C

Magenta

HEX: #C70050
RGB: 199 0 80
CYMK: 16 100 56 3
PMS: 7636C

Purple

HEX: #5953B8
RGB: 89 83 184
CYMK: 75 75 0 0
PMS: 2725C

Typography

H1 Proxima Nova Bold Sample Headline Text 30/42/0/30

H2 Proxima Nova Regular Sample Headline Text 28/40/0/20

H3 Proxima Nova Bold Sample Headline Text Goes Here Lorem Ipsum Dolot Sit Amet 19/27/.5/25

H4 Proxima Nova Bold Sample Headline Text Goes Here Lorem Ipsum Dolot Sit Amet 14/21/1/25

H5 Proxima Nova Regular Sample Headline Text Goes Here Lorem Ipsum Dolot Sit Amet 14/21/1/25

Body Large - Proxima Nova Regular - 18/29/.1/20 - Lorem ipsum dolor sit amet, bold sample elit. Aliquam mattis italic sample sit amet blandit. Duis condimentum velit a auctor tristique. In convallis ac elit fringilla consectetur. Vivamus vitae enim nisl. Donec pellentesque, arcu imperdiet semper aliquam ac elit fringilla consectetur, urna augue posuere purus, in tincidunt nulla dolor eget magna. Lorem ipsum dolor sit amet.

Body - Proxima Nova Regular - 16/26/.2/15 - Lorem ipsum dolor sit amet, bold sample elit. Aliquam mattis italic sample sit amet blandit. Duis condimentum velit a auctor tristique. In convallis ac elit fringilla consectetur. Vivamus vitae enim nisl. Donec pellentesque, arcu imperdiet semper aliquam, urna augue posuere purus, in tincidunt nulla dolor eget magna. Lorem ipsum dolor sit amet.

Body Small - Proxima Nova Regular 14/23/.3/12 - Lorem ipsum dolor sit amet, bold sample elit. Aliquam mattis italic sample sit amet blandit. Duis condimentum velit a auctor tristique. In convallis ac elit fringilla consectetur. Vivamus vitae enim nisl. Donec pellentesque, arcu imperdiet semper aliquam, urna augue posuere purus, in tincidunt nulla dolor eget magna. Lorem ipsum dolor sit amet.

Body Micro - Proxima Nova Regular - 12/19/.75/12 - Lorem ipsum dolor sit amet, bold sample elit. Aliquam mattis italic sample sit amet blandit. Duis condimentum velit a auctor tristique. In convallis ac elit fringilla consectetur. Vivamus vitae enim nisl. Donec pellentesque, arcu imperdiet semper aliquam, urna augue posuere purus, in tincidunt nulla dolor eget magna. Lorem ipsum dolor sit amet.

Download Font

Buttons

Button
Button Small
Button Dark
Button Dark Small
Button Dark Stroked
Button Dark Stroked Small
Button Dark Text
Button Dark Text Small

Iconography

Content Audit

Content Audit

Content Development

Content Development

Conversion Optimization

Conversion Optimization

Growth Acceleration Workshop

Growth Acceleration Workshop

HubSpot Audit

HubSpot Audit

Inbound Marketing

Inbound Marketing

Inbound Readiness

Inbound Readiness

Lifecycle Marketing

Lifecycle Marketing

Marketing + Sales Alignment

Marketing + Sales Alignment

Paid Advertising

Paid Advertising

Paid Search Audit

Paid Search Audit

Platform Migration

Platform Migration

PubHub Blog

PubHub Blog

Revenue Operations

Revenue Operations

Sales Enablement

Sales Enablement

Sales-Ready Website

Sales-Ready Website

Salesforce Audit

Salesforce Audit

Search Engine Optimization

Search Engine Optimization

SEO Audit

SEO Audit

Website Support

Website Support

Photography

NewBreedMarketing_Selects_Cirilli-47.jpg
NewBreedMarketing_Selects_Cirilli-46.jpg
NewBreedMarketing_Selects_Cirilli-43.jpg
NewBreedMarketing_Selects_Cirilli-40.jpg
NewBreedMarketing_Selects_Cirilli-35.jpg
NewBreedMarketing_Selects_Cirilli-30.jpg
NewBreedMarketing_Selects_Cirilli-29.jpg
NewBreedMarketing_Selects_Cirilli-26.jpg
NewBreedMarketing_Selects_Cirilli-24.jpg
NewBreedMarketing_Selects_Cirilli-23.jpg
NewBreedMarketing_Selects_Cirilli-21.jpg
NewBreedMarketing_Selects_Cirilli-15-1.jpg
NewBreedMarketing_Selects_Cirilli-13.jpg
NewBreedMarketing_Selects_Cirilli-12.jpg
NewBreedMarketing_Selects_Cirilli-10.jpg
NewBreedMarketing_Selects_Cirilli-8-1.jpg
NewBreedMarketing_Selects_Cirilli-7.jpg
NewBreedMarketing_Selects_Cirilli-5-4.jpg
NewBreedMarketing_Selects_Cirilli-3.jpg
NewBreedMarketing_Selects_Cirilli-2-10.jpg

Solutions

For Your Challenge

For Your Role

For Your Audience

Growth Plans

Inbound Resources

New Breed

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