Inbound Marketing + Sales Blog

August 5, 2019

5 Reasons to Use Animation in Your Brand Video Content

3 min read

Written by: Richard Kearsey  |  Share:

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Video marketing is a powerful addition to a brand’s promotional toolbox. It’s one of the most versatile and profitable digital marketing strategies. It enables you to tell your brand’s or product’s story in a fun, engaging way in a matter of just a few minutes.

Using animated video explainers is all the more popular. These videos can make a significant impact on the viewer even with limited resources. This is the reason why so many companies are turning to 2D animation studios to create exciting animated brand videos.

Here are five reasons why animated videos can be great for your brand design and marketing efforts.

1. Higher Viewership and More Shares

With customers being bombarded with various kinds of online content, they will definitely want to pick something that’s simple, informative and quick to consume. When it comes to consuming content, watching a video is typically more attractive than reading a chunk of text.

Vision is our most dominant sense, and a vast majority of people are visual learners. Viewers retain 95% of a message they learn through video as opposed to only 10% when they read through written text. Therefore, visual learning does have a greater impact on the viewer’s mind.

The chances of more views and shares increase with the use of animations. This is because they make the videos simpler to understand. People will be encouraged to share animated videos with their friends and co-workers. Thus, they will become your brand’s promoters.

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2. Complex Topics Can Be Easily Simplified

Animated explainer videos can bring concepts to life in a way that text or live videos can’t. Whiteboard animations are very effective in explaining step-by-step processes in a fun and simple way, grabbing your customer’s attention. They can have a better understanding of your products and services in just a few minutes.

A good example of this is TED-Ed videos. They have over 9.5 million subscribers on YouTube, making their channel one of the most popular educational channels on YouTube. Difficult topics are simplified for the audience using interesting animations. 

3. You’re Better Connected with Your Customers

Using animated videos for your brand marketing efforts is a great way to connect with customers on a more personal level. Animation makes it simple to exhibit your brand’s unique perspective and personality. It stays in the minds of your customers for longer and results in better recall.

One survey found that 91% of consumers are likely to reward brands for their originality. They share the brand among their circles, and 62% are likely to buy from a brand that expresses itself with authenticity.

With animated videos, your brand gets an incredible opportunity to be authentic and put forward a unique point of view.

4. You Can Answer Common Questions through Animated Marketing Videos

Animated explainer videos give you a chance to answer queries, address customer concerns and share all product features and benefits before your customers even ask you to. Written content is likely to be ignored or missed, but an animated video can present all details in a short time.

You can increase your conversions by as much as 80% by simply putting up a concise explainer video on your website and social media.

5. Animated Videos Are Cost-Effective

Animated videos are cheaper to produce when compared to other types of videos. When you shoot a live-action video, there can be an extensive list of associated expenses. You will have to cast actors, scout for locations, arrange for props and production time, schedule for shooting, and post-production, and the list goes on. Moreover, editing or tweaking the content can be a troublesome job.

On the other hand, with an animated video, you can get rid of a lot of this hassle. You can simply get in touch with a design agency or animator and only worry about the creative input.

You will easily be able to manage even the small details until the last minute, which is not possible with live videos. In live videos, you have to stick to decisions that were made prior to the shooting, and any changes can cost a lot. With animated videos, however, you can change the storyline, character details or setting without affecting the project scope or budget.

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Topics: Inbound Marketing, Content Development

About The Author

Richard Kearsey is a digital designer at Emerald Colour specializing in creative branding agency and website design services. He loves creativity and enjoys experimenting with various design techniques for both web and print. He also enjoys sharing his thoughts on the latest design trends and upcoming marketing ideas.

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