Inbound Marketing + Sales Blog

What are HubSpot’s Multi-Touch Revenue Attribution Reports?

5 min read

It might seem obvious, but we don’t think that there’s much of a point in marketing unless you can tie what you’re doing back to revenue. While some marketing is immeasurable (for example, it’s difficult to identify the monetary value of a brand), the more you can relate your efforts to revenue, the better.

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March 30, 2020

3 min read

Adapting to COVID-19: Trends and Opportunities for Marketers

Marketers and sales leaders are rightfully concerned about the impact of COVID-19. But we can weather the situation by doing what we do best: adapting, evolving and working...

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March 26, 2020

2 min read

4 UX Design Trends You Need to Be Following

Visual design is important, but how users respond to the design is even more important.

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March 25, 2020

5 min read

What is Off-Page SEO?

By following on- and off-page SEO best practices and creating content that’s valuable to your audience you can increase your rankings in the search results.

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February 24, 2020

4 min read

8 Ways to Make Your Website Accessible

Web accessibility isn’t as difficult to account for as people perceive it to be. Here are a few tips that will help you make your website accessible.

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February 7, 2020

9 min read

How to Optimize Your Web Design for Mobile

Optimizing for mobile has two core benefits: it provides a better UX for mobile users which should increase conversion rates across your site, and it boosts mobile speed...

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January 24, 2020

6 min read

6 Lead Generation Tips for Beginners

Assuming your conversion rates are consistent, you need to generate more leads. But how exactly do you do that?

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