Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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April 12, 2019

6 min read

How Creative Should Web Design Really Be?

It’s the age-old debate among the web design community: Should a website be creative or functional?

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April 11, 2019

4 min read

Our Top 12 B2B Marketing Blogs

No marketer or sales professional knows everything, and reading blogs by others in the industry is an excellent way to remain innovative and keep your competitive...

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April 10, 2019

4 min read

How to Design Your Website to Match Visitors’ Intent

Your website is a sales rep that’s always on the clock. When thinking about website design, UX and strategy, focus on the overarching goal of your website. If your main...

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April 3, 2019

3 min read

What is Responsive Web Design?

First impressions matter. In an age where your website is likely to be the first impression a prospect ever has with your brand, you need to make sure it stands out — no...

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April 1, 2019

3 min read

What is A/B Split Testing?

As marketers, data is our compass. Data points us toward the actions, ideas and processes that ignite our marketing campaigns, and it steers us away from costly mistakes. ...

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March 30, 2019

4 min read

OneStream Doubles Website Traffic After Site Launch

OneStream offers business a Corporate Performance Management (CPM) dedicated to supporting business success. With the OneStream software, users are able to modernize...

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