Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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May 21, 2019

6 min read

Page Load Speed — What Marketers Need To Know

Every time you navigate to a new webpage, whether you’re typing manually into the address bar or clicking on a reference article you’ve bookmarked in your...

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May 20, 2019

5 min read

Ask An Expert: What is User Experience (UX) Design?

If you manage a website, a product, a service or anything else that caters to customers, then you’re already designing a user experience — but how much do you really know...

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May 13, 2019

5 min read

8 Landing Page Features You Should A/B Split Test

If you aren’t regularly A/B testing different elements of your marketing campaigns, it’s time to start. A/B split tests are mini-experiments that test the efficacy of two...

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April 30, 2019

8 min read

The Best Practices for an Amazing B2B Website Design

Unlike B2C consumers, it’s uncommon for B2B leads to make impulse buys. Let’s be realistic — it’s not likely someone is going to stumble onto a SaaS website, armed with...

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April 25, 2019

5 min read

7 B2B Landing Page Best Practices to Increase Conversion Rates

It doesn’t matter how hard you've worked to increase your website visits or how complex the campaign that led visitors to your landing page was — when push comes to shove,...

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April 12, 2019

7 min read

How Creative Should Web Design Really Be?

It’s the age-old debate among the web design community: Should a website be creative or functional?

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