Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

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May 8, 2019

5 min read

Why Video Views Are A Vanity Metric & What to Focus On Instead

If you have a video with 1 million views, that looks impressive. But are those viewers the right audience for your business? Is your video actually achieving its purpose? ...

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February 12, 2019

4 min read

How to Use Video in Your Sales Outreach

The human aspect of putting a face to the name goes a long way in sales. People are more likely to respond to someone if they’ve seen their face. Because of that, using...

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January 25, 2019

5 min read

5 Steps to Building A Successful Video Marketing Strategy

  Video marketing strategy:  Viewers expect it. Businesses know they need it. Marketers are scrambling to produce it. But should companies be intimidated by the “big, bad”...

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