Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

Read More
November 12, 2019

7 min read

5 Types of Videos That Will Enhance Your Content Marketing Push

Successful video marketing takes more than just producing pretty-looking pieces. For your video content to succeed, there needs to be intent behind it.

Read More
May 8, 2019

5 min read

Why Video Views Are A Vanity Metric & What to Focus On Instead

Too often, marketers focus too much on views and not enough on other metrics that better indicate the health of your video campaign.

Read More
February 12, 2019

4 min read

How to Use Video in Your Sales Outreach

The human aspect of putting a face to the name goes a long way in sales. People are more likely to respond to someone if they’ve seen their face. At New Breed, we’re fans of...

Read More
January 25, 2019

5 min read

5 Steps to Building A Successful Video Marketing Strategy

Video marketing strategy: Viewers expect it. Businesses know they need it. Marketers are scrambling to produce it. But should companies be intimidated by the “big, bad” task...

Read More
Ready to transform your current marketing + sales teams?  Request a free assessment and get started today. Free Consultation