Inbound Marketing + Sales Blog

HubSpot Product Announcements from INBOUND 2020

6 min read

Every year, HubSpot makes major product announcements at their INBOUND event. In 2018, they launched HubSpot video, conversations and the standalone CMS. In 2019, they announced multi-touch revenue attribution reports and the expanded app marketplace.

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September 23, 2020

4 min read

How to Use Buyer Personas to Inform Your Ad Targeting

Your buyer personas should inform the content and design of your digital ads, but you can also use your personas to tailor your advertising audiences.

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September 18, 2020

11 min read

How B2B E-commerce Sites Can Successfully Use SEO

B2B e-commerce companies can use keyword strategy and specific KPIs to create and hone their SEO tactics and drive conversions on their website.

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September 1, 2020

4 min read

What is Backlinking?

Link building, including backlinking, is an important off-page factor that you can start leveraging in your SEO strategy right away.

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August 18, 2020

4 min read

How to Respond to Google Algorithm Updates

Staying up-to-date on Google algorithm updates will enable you to pivot your web or SEO strategy to respond to changes in search.

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August 7, 2020

6 min read

Facebook Advertising for Beginners

There are several steps to setting up Facebook advertising campaigns and considerations to determine whether it is the right choice for your business.

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July 1, 2020

5 min read

Stop Wasting Money: How to Increase Quality Score in Google Ads

Improving your ad quality score involves a number of factors but enables you to spend less per click and win more auctions.

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