Inbound Marketing + Sales Blog

The Technology You Need for Account-Based Marketing Success

7 min read

Account-Based Marketing (ABM) essentially flips the inbound methodology on its head by focusing on fit first, then interest. 

The inbound methodology uses content and trust-building to let customers initiate contact and put themselves in your sales funnel, and then you nurture them from there. But, ABM uses your ideal customer profile to find companies that you know would be a good fit for your business and then uses different methods to target them specifically and bring them to your website.

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July 1, 2020

5 min read

Stop Wasting Money: How to Increase Quality Score in Google Ads

Improving your ad quality score involves a number of factors but enables you to spend less per click and win more auctions.

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June 11, 2020

4 min read

How To Create a Paid Search Budget

Regardless of how you determine your spending, these paid methods should serve as a starting point and adapt over time.

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May 11, 2020

4 min read

Retargeting: Your How To Guide

Retargeting is a great way to keep your brand and product top of mind for your prospects. Use this guide to ensure your retargeting efforts are successful.

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April 10, 2020

4 min read

Understanding Keyword Bidding in Google Ads

When it comes to paid advertising and choosing how much to bid and what keywords to go after, it’s all about analyzing and adjusting.

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March 30, 2020

3 min read

Adapting to COVID-19: Trends and Opportunities for Marketers

Marketers and sales leaders are rightfully concerned about the impact of COVID-19. But we can weather the situation by doing what we do best: adapting, evolving and working...

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March 27, 2020

4 min read

How to Optimize Your Content for Featured Snippets

Having your content displayed as that snippet enables your company to provide immediate value to searchers and make a positive first impression.

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