Inbound Marketing + Sales Blog

B2B Marketing Trends to Anticipate in 2019: Start Planning Now

3 min read

As marketers, we’ve chosen a career that is constantly changing and evolving to cater to the every need and want of the customer. To stay relevant and useful for those customers, it’s more important than ever to keep an eye out for current and upcoming marketing trends. The old saying “if it ain’t broke don’t fix it” couldn’t apply less. Unfortunately, it’s all too easy to get comfortable in your ways — and that’s how you get left behind. Lucky for you, we’re here to outline a few of the current and upcoming marketing trends you should know about.

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December 17, 2018

8 min read

How DelCor Boosted Traffic and Drove Qualified Leads with New Breed

For the past 34 years, associations and non-profit organizations worldwide have turned to DelCor for cutting-edge IT knowledge through their technology consulting...

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December 13, 2018

2 min read

What to Consider When Creating a Video SEO Strategy

Source: Sprout Social We’ve all known for a while that video is a big deal, and to keep up with the demand it seems everyone has begun churning out a serious amount of ...

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November 1, 2018

5 min read

How to Effectively Optimize Your Website for Voice Search

Source: Hackernoon While definitely not the first smartphone to hit the market — that honor belongs to a 1992 prototype by the name of "Angler"— Apple’s iPhone was the one...

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October 18, 2018

3 min read

What Marketers Need to Know About Google's Smart Display Campaigns

Source: Instapage The Google Smart display campaign network currently boasts over 3 million active apps and websites. Thankfully, due to today’s climate, this also...

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October 11, 2018

2 min read

Throwing Money at the Problem: Why an AdWords Budget Increase Isn't Always the Answer

Source: Lyfe Marketing  “Limited by budget” is an ominous-looking string of words that can strike fear into the hearts of many an AdWords user. What does it mean? How can...

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October 3, 2018

6 min read

Is the Keyword Dead? The New Role of Intent in SEO and Content Marketing Success

Many reports and articles have state that the "keyword is dead." With the growing prevalence of voice search and Google's never-ending updates to its search algorithms,...

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