Inbound Marketing + Sales Blog

13 SaaS Marketing Pros Reveal Their Lead Generation Strategies

 

Successful pipeline-marketing strategies will of course vary across industries, product types and annual contract values, among other factors. However, for software-as-a-service companies there are several common SaaS marketing and lead gen strategies that have proven effective time and again.

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August 7, 2017

Streamline your Lead Management & Handoff Process by Using The Fit & Interest Matrix

Managing incoming leads and determining when to hand them off to the appropriate team member can be challenging. We've outlined a clear process and hierarchy for managing...

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July 25, 2017

Business Intelligence (BI) tools for the Data-Driven Marketer

The marketing landscape is going through a critical shift towards data-driven decision making. The process began with the dawn of customer relationship management (CRM)...

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July 20, 2017

Optimize Your LinkedIn Profile For Social Selling & Inbound Sales

With the emergence of social selling, business relationships are moving out of the conference rooms and into social networks. In conjunction with Inbound sales tactics,...

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July 18, 2017

‚ÄčThe Science of Winning Sales Conversations [Infographic]

Sales conversations are a tricky thing. Each word exchanged can bring a buyer closer to to signing the deal or push them farther away. A simple phrase can either trigger a...

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June 24, 2017

Tackling Your Biggest Challenges: Increasing Website Traffic & Leads (Part 2)

According to HubSpot's State of Inbound 2017, "marketers today find generating traffic and leads to be their biggest challenge". So we decided to put together two posts...

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June 17, 2017

Tackling Your Biggest Challenges: Increasing Website Traffic & Leads (Part 1)

According to HubSpot's State of Inbound 2017, "marketers today find generating traffic and leads to be their biggest challenge". There is already a multitude of tactics to...

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