Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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April 4, 2019

6 min read

How a Freemium Model Impacts Content Strategy

Freemium models are an integral part of product-led growth because they enable customers to extract value from your product as quickly and easily as possible. When...

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March 28, 2019

3 min read

Virality and the Network Effect in SaaS Marketing

“You most likely won’t hear about the best SaaS products through a cold call,” said Blake Bartlett, a partner at OpenView, on the BUILD podcast. “It will be through word...

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