Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

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July 16, 2019

5 min read

9 Highly Effective SaaS Pricing Models

When developing a SaaS marketing strategy, it’s easy to focus on how product messaging can convince prospects to become customers. However, pricing will also factor into...

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May 28, 2019

5 min read

What is a User Persona?

If someone is looking for a personal finance app to help with their budgeting as they balance necessities like rent and utilities with the expenses associated with their...

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May 17, 2019

8 min read

How SaaS Marketing Has Evolved to Enhance the User Experience

Technology has changed significantly over the past 50 years, and communication channels have too. That’s part of the premise of the inbound methodology — buyers have the...

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April 4, 2019

6 min read

How a Freemium Model Impacts Content Strategy

Freemium models are an integral part of product-led growth because they enable customers to extract value from your product as quickly and easily as possible. When...

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March 28, 2019

3 min read

Virality and the Network Effect in SaaS Marketing

“You most likely won’t hear about the best SaaS products through a cold call,” said Blake Bartlett, a partner at OpenView, on the BUILD podcast. “It will be through word...

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