Inbound Marketing + Sales Blog

Adapting to COVID-19: Trends and Opportunities for Marketers

3 min read

While the ultimate impact of the COVID-19 crisis remains unknown, its effect on the digital marketing world is already unprecedented. Marketers and sales leaders are rightfully concerned, but we are also weathering the situation by doing what we do best: adapting, evolving and working creatively to deliver value and support to our audiences.

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January 27, 2020

5 min read

Job Descriptions for Customer Service, Support and Success

Satisfying customers is integral to the continued success of every company. As your business is growing, you should hire people to enable your customers.

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January 22, 2020

8 min read

HubSpot and Marketo’s Winter Releases: A Head-to-Head Comparison

We put Marketo’s Winter 2020 releases head-to-head against HubSpot’s Marketing Enterprise updates to see which will come out on top. Here's what we found.

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July 16, 2019

5 min read

9 Highly Effective SaaS Pricing Models

Regardless of how amazing your product is, if users don’t feel like the value they’ll gain warrants the price, they won’t purchase it.

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May 28, 2019

5 min read

What is a User Persona?

User personas are semi-fictional representations of someone using your product or service. The definition is short and sweet, but there's a lot more to it.

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May 17, 2019

8 min read

How SaaS Marketing Has Evolved to Enhance the User Experience

The development of technology and communication methods has changed not only the kind of SaaS products available but also how those products can and should be marketed.

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April 4, 2019

6 min read

How a Freemium Model Impacts Content Strategy

Freemium models are an integral part of product-led growth. Because this immersion into the product changes how you communicate with your prospects, the content strategy...

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