Inbound Marketing + Sales Blog

The Technology You Need for Account-Based Marketing Success

7 min read

Account-Based Marketing (ABM) essentially flips the inbound methodology on its head by focusing on fit first, then interest. 

The inbound methodology uses content and trust-building to let customers initiate contact and put themselves in your sales funnel, and then you nurture them from there. But, ABM uses your ideal customer profile to find companies that you know would be a good fit for your business and then uses different methods to target them specifically and bring them to your website.

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August 5, 2020

3 min read

What is Customer Churn Rate?

Customer churn rate is the percentage of customers that stop using your product or service over a period of time.

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July 29, 2020

5 min read

What is a Go-To-Market Strategy?

A successful go-to-market strategy (GTM) enables a company to bring a product or service to market that guarantees its long-term success.

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July 22, 2020

5 min read

4 Ways to Avoid Subscription Fatigue

Adding a RevOps Specialist or team of specialists is a solid step in making sure nobody at your company is facing subscription fatigue.

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July 14, 2020

4 min read

How to Improve Customer Renewal Rate

Having a strong renewal rate can also help you identify trends in your service delivery and strengths and weaknesses in your product offering.

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June 19, 2020

5 min read

5 Secrets to B2B SaaS Growth

From product-led growth to a partner network to customer success, SaaS growth stems from efforts across your company.

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May 26, 2020

6 min read

6 SaaS CRO Tactics That You Can Implement Today To Increase Sign-Ups

The development of new features, nurturing new leads and keeping your existing customers happy are the key factors to achieving higher conversion rates.

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