Inbound Marketing + Sales Blog

What are HubSpot’s Multi-Touch Revenue Attribution Reports?

5 min read

It might seem obvious, but we don’t think that there’s much of a point in marketing unless you can tie what you’re doing back to revenue. While some marketing is immeasurable (for example, it’s difficult to identify the monetary value of a brand), the more you can relate your efforts to revenue, the better.

Read More
January 16, 2020

4 min read

How Should Customer Success Teams be Measured?

Regardless of a customer success team's structure, their goal is generally customer retention. But how does that translate into measuring performance?

Read More
January 6, 2020

6 min read

How to Run an Effective Sales Kickoff (SKO)

A sales kickoff (SKO) is an annual event that rallies your entire team around accomplishing a goal over the course of the year.

Read More
December 26, 2019

5 min read

What is Lifecycle Marketing?

Lifecycle stages allow you to curate information for each stage in a contact's buyer's journey and help guide them toward the next step.

Read More
December 19, 2019

6 min read

How to Get Started with HubSpot Knowledge Base

A knowledge base is a resource library specific to your company’s product or service offering.

Read More
December 12, 2019

4 min read

5 Ticket Management Best Practices

Following ticket management best practices provides your company with visibility about how tickets are handled and increases ticket resolution efficiency.

Read More
November 6, 2019

4 min read

Sales Operations Planning Fundamentals That Drive Results

Sales operations planning enables you to understand how your company will be impacted by a change before it happens.

Read More
Ready to transform your current marketing + sales teams?  Request a free assessment and get started today. Free Consultation