Inbound Marketing + Sales Blog

The Technology You Need for Account-Based Marketing Success

7 min read

Account-Based Marketing (ABM) essentially flips the inbound methodology on its head by focusing on fit first, then interest. 

The inbound methodology uses content and trust-building to let customers initiate contact and put themselves in your sales funnel, and then you nurture them from there. But, ABM uses your ideal customer profile to find companies that you know would be a good fit for your business and then uses different methods to target them specifically and bring them to your website.

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June 22, 2020

2 min read

What is Partitioning?

At its core, partitioning is about ensuring there’s centralized control of different assets and users don’t mess up functions unrelated to their role.

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June 12, 2020

4 min read

How to Segment Your Database

Leveraging database segmentation can strengthen functions across your company including marketing, sales and service.

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May 20, 2020

5 min read

6 Areas of Your Company Revenue Operations Will Improve

Revenue operations will align your people, platforms and processes.

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April 27, 2020

4 min read

What is Expansion Revenue?

Maintaining a balance between expansion revenue and new customer acquisition will ensure your company is optimized for growth.

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April 14, 2020

3 min read

Why SaaS Companies Should Measure Customer Success on Bookings

Measuring your customer success team on the revenue they bring in helps understand how existing customers are contributing to overall company growth.

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April 7, 2020

4 min read

You've Secured Funding, Now How Do You Spend It?

The best way to transform funding into results will depend on what stage of growth your company is at. Here’s how you should use each round of funding.

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