Inbound Marketing + Sales Blog

B2B Marketing Trends to Anticipate in 2019: Start Planning Now

3 min read

As marketers, we’ve chosen a career that is constantly changing and evolving to cater to the every need and want of the customer. To stay relevant and useful for those customers, it’s more important than ever to keep an eye out for current and upcoming marketing trends. The old saying “if it ain’t broke don’t fix it” couldn’t apply less. Unfortunately, it’s all too easy to get comfortable in your ways — and that’s how you get left behind. Lucky for you, we’re here to outline a few of the current and upcoming marketing trends you should know about.

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November 13, 2018

6 min read

8 Marketing and Sales Alignment Strategies to Set Your Teams Up for Success

Source: The Mission Suite A couple of months ago we attended HubSpot's Annual Inbound Conference. We went to Inbound with the intent of fostering new relationships and...

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October 23, 2018

4 min read

HubSpot CRM vs. Salesforce vs. Dynamics

Customer relationship management (CRM) software is an essential tool for any high-growth B2B business. Unlike an Excel spreadsheet, which acts as a mere repository for...

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September 27, 2018

3 min read

New Breed Is a HubSpot Sales Enterprise Strategic Launch Partner

Source: HubSpot In case you've been on a technology cleanse for the past month and didn't already know, HubSpot recently released Enterprise versions of their three main...

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September 25, 2018

5 min read

8 B2B Demand Generation Strategies that Drive Results

In many B2B companies, the marketing and sales teams work in silos. Marketers work tirelessly to attract leads and hand them off to salespeople, who do their best to close...

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September 7, 2018

3 min read

What is CRM Software?

Good news: the days of salespeople manually entering prospects into an Excel spreadsheet are behind us. Customer Relationship Management (CRM) software is a platform that...

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September 4, 2018

6 min read

What is Lifecycle Marketing?

Lifecycle marketing uses the inbound methodology to visualize the entire lifecycle of a contact. It starts with a contact's first touch and assists in nurturing them all...

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