Inbound Marketing + Sales Blog

What are HubSpot’s Multi-Touch Revenue Attribution Reports?

5 min read

It might seem obvious, but we don’t think that there’s much of a point in marketing unless you can tie what you’re doing back to revenue. While some marketing is immeasurable (for example, it’s difficult to identify the monetary value of a brand), the more you can relate your efforts to revenue, the better.

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March 19, 2020

7 min read

How to Measure Customer Satisfaction

Today, we’re here to talk about just one really valuable component of customer satisfaction: how you measure it.

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February 25, 2020

6 min read

What is Revenue Operations (RevOps)?

RevOps teams provide the organization, documentation and expertise your business needs to function.

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February 14, 2020

3 min read

What is Service Operations?

Just as there are marketing operations and sales operations, there is also service operations.

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January 16, 2020

4 min read

How Should Customer Success Teams be Measured?

Regardless of a customer success team's structure, their goal is generally customer retention. But how does that translate into measuring performance?

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January 6, 2020

6 min read

How to Run an Effective Sales Kickoff (SKO)

A sales kickoff (SKO) is an annual event that rallies your entire team around accomplishing a goal over the course of the year.

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December 26, 2019

5 min read

What is Lifecycle Marketing?

Lifecycle stages allow you to curate information for each stage in a contact's buyer's journey and help guide them toward the next step.

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