Inbound Marketing + Sales Blog

What are HubSpot’s Multi-Touch Revenue Attribution Reports?

5 min read

It might seem obvious, but we don’t think that there’s much of a point in marketing unless you can tie what you’re doing back to revenue. While some marketing is immeasurable (for example, it’s difficult to identify the monetary value of a brand), the more you can relate your efforts to revenue, the better.

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December 12, 2019

4 min read

5 Ticket Management Best Practices

Following ticket management best practices provides your company with visibility about how tickets are handled and increases ticket resolution efficiency.

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November 6, 2019

4 min read

Sales Operations Planning Fundamentals That Drive Results

Sales operations planning enables you to understand how your company will be impacted by a change before it happens.

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October 28, 2019

6 min read

Why It's Time to Re-evaluate Your Software Stack

Ideally, software should make your life easier, but that's not always the case. That's why it's time to re-evaluate your tech stack and make improvements.

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August 12, 2019

4 min read

How Marketing Operations Helps Your Business Grow

Through marketing operations, your team can optimize marketing efforts, increasing adaptability, scalability, timeliness, transparency and accountability.

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May 7, 2019

4 min read

Why Marketers Should Care About Operational Efficiency

Operational efficiency is viewed through the lens of manufacturing, but the assets marketers produce all have steps that need to occur to take them from idea to completion...

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March 27, 2019

6 min read

What is Lifecycle Marketing?

Lifecycle marketing uses the inbound methodology to visualize the entire lifecycle of a contact. It starts with a contact's first touch and nurtures them all the way down to...

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