Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

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August 12, 2019

4 min read

How Marketing Operations Helps Your Business Grow

Marketing operations requires three essential steps.  The first, system creation, primarily involves lead building and management, where specialists qualify leads to...

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May 7, 2019

4 min read

Why Marketers Should Care About Operational Efficiency

At the end of the day, every company is going to produce something, whether that’s a physical item, a service or something else. Finding a way to streamline the process of...

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March 27, 2019

6 min read

What is Lifecycle Marketing?

Lifecycle marketing uses the inbound methodology to visualize the entire lifecycle of a contact. It starts with a contact's first touch and assists in nurturing them all...

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February 8, 2019

4 min read

There and Back Again: Sales Operations to Sales

  Working behind the scenes of a business is too often a relatively thankless job. It's a little like working backstage on a tour: The lead singer is a star, but you're...

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January 30, 2019

4 min read

Why The 4 Product Lifecycle Stages Are Essential For Growth

If there’s one common thread between a startup getting ready for its first product launch and a scaleup releasing its latest product update, it’s this: They have a product...

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January 23, 2019

2 min read

How to Define Your Unique Selling Proposition (USP)

Take a moment to answer this: What distinguishes your product from similar products in the market? You probably had several things come to mind; maybe your product is...

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