Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

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August 12, 2019

4 min read

How Marketing Operations Helps Your Business Grow

Through marketing operations, your team can optimize marketing efforts, increasing adaptability, scalability, timeliness, transparency and accountability.

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May 7, 2019

4 min read

Why Marketers Should Care About Operational Efficiency

Operational efficiency is viewed through the lens of manufacturing, but the assets marketers produce all have steps that need to occur to take them from idea to completion...

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March 27, 2019

6 min read

What is Lifecycle Marketing?

Lifecycle marketing uses the inbound methodology to visualize the entire lifecycle of a contact. It starts with a contact's first touch and nurtures them all the way down to...

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February 8, 2019

4 min read

There and Back Again: Sales Operations to Sales

Business Operations, or BizOps, can encompass many different things depending on the company. It involves managing all the platforms a company uses day to day, tracking...

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January 30, 2019

4 min read

Why The 4 Product Lifecycle Stages Are Essential For Growth

If there’s one common thread between a startup getting ready for its first product launch and a scaleup releasing its latest product update, it’s this: They have a product...

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January 23, 2019

2 min read

How to Define Your Unique Selling Proposition (USP)

Take a moment to answer this: What distinguishes your product from similar products in the market? A unique selling proposition is a succinct statement of what your product...

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