Inbound Marketing + Sales Blog

HubSpot Product Announcements from INBOUND 2020

6 min read

Every year, HubSpot makes major product announcements at their INBOUND event. In 2018, they launched HubSpot video, conversations and the standalone CMS. In 2019, they announced multi-touch revenue attribution reports and the expanded app marketplace.

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January 7, 2021

2 min read

Why You Should Conduct an Inbound Marketing Audit

Inbound marketing audits allow you to look at your strategy more holistically and analyze your results and how they tie back to your revenue and goals.

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January 4, 2021

3 min read

9 Business Intelligence Reporting Tools for Marketing and Sales

Business intelligence tools give you actionable insights into how your strategies are performing for different channels, segments, sales reps and prospects.

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December 18, 2020

5 min read

How Customer Data Analysis Can Inform Your Business

You can’t determine what actions you should take without conducting customer data analysis to understanding the current state of your customer experience.

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December 10, 2020

4 min read

HubSpot CRM vs. Salesforce vs. Dynamics

Customer relationship management (CRM) software is an essential tool. In this post, we compare three options: Hubspot, Salesforce and Dynamics.

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November 11, 2020

5 min read

6 Marketing Attribution Models Your Company Can Leverage

The amount of credit or the importance you place on each marketing touchpoint depends on what type of marketing attribution model you’re using.

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November 5, 2020

3 min read

How to Measure Email Marketing ROI

Email marketing ROI is calculated by subtracting the investment you make into the tactic from the revenue attributed to the channel.

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