Inbound Marketing + Sales Blog

What are HubSpot’s Multi-Touch Revenue Attribution Reports?

5 min read

It might seem obvious, but we don’t think that there’s much of a point in marketing unless you can tie what you’re doing back to revenue. While some marketing is immeasurable (for example, it’s difficult to identify the monetary value of a brand), the more you can relate your efforts to revenue, the better.

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January 16, 2020

4 min read

How Should Customer Success Teams be Measured?

Regardless of a customer success team's structure, their goal is generally customer retention. But how does that translate into measuring performance?

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January 9, 2020

5 min read

How to Get Started with Net Promoter Score (NPS) in HubSpot

Net Promoter Score (NPS) can help companies understand how much their customer base is contributing to their growth.

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December 27, 2019

6 min read

How to Achieve Marketing Goals by Addressing Your Buyers’ Needs

As you track goal attainment and identify gaps in your funnel, you can facilitate conversions by using content types that speak to your buyers' needs.

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December 18, 2019

6 min read

How HubSpot's Multi-Touch Revenue Attribution Helped Us Double Revenue

HubSpot’s multi-touch revenue attribution reports have completely changed the way that we operate here at New Breed.

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December 12, 2019

4 min read

5 Ticket Management Best Practices

Following ticket management best practices provides your company with visibility about how tickets are handled and increases ticket resolution efficiency.

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December 11, 2019

6 min read

What is a Marketing Qualified Lead (MQL)?

Marketing Qualified Lead (MQL) is the third of six lifecycle stages in the buyer’s journey. MQLs indicate the high-fit visitors you’ve converted.

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