Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

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October 17, 2019

7 min read

6 Steps to Building Your Marketing Budget

As the year quickly winds down, you need to start thinking about your budget for next year. But, where do you begin? 

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October 14, 2019

5 min read

In Case You Missed It: Your Marketing Needs to Result in Revenue

As marketers, we know we’re adding value for our companies, but quantifying that value is key. To do that, you should tie your efforts back to revenue.

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October 8, 2019

7 min read

How to Crush Your End of Year Marketing Goals

As we approach the end of the year, marketing goals are looming. No matter where you stand in relation to your goals, maximizing your efforts is important.

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October 1, 2019

2 min read

What is MRR and Why Should Marketers Care About It?

MRR is the foundation of building a predictable revenue model. It can help you forecast where you may encounter gaps as you try to hit your revenue goal.

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August 30, 2019

5 min read

The Growth Marketing Process: 5 Steps for Running an Experiment

Growth marketing is a data-driven method to optimize specific areas of your business through experimentation.

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May 23, 2019

6 min read

6 Ways To Reduce Customer Churn and Keep it Down

You can’t afford high rates of customer churn. Here are six ways to reduce customer churn and keep it down.

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