Inbound Marketing + Sales Blog

What are HubSpot’s Multi-Touch Revenue Attribution Reports?

5 min read

It might seem obvious, but we don’t think that there’s much of a point in marketing unless you can tie what you’re doing back to revenue. While some marketing is immeasurable (for example, it’s difficult to identify the monetary value of a brand), the more you can relate your efforts to revenue, the better.

Read More
March 19, 2020

7 min read

How to Measure Customer Satisfaction

Today, we’re here to talk about just one really valuable component of customer satisfaction: how you measure it.

Read More
February 25, 2020

6 min read

What is Revenue Operations (RevOps)?

RevOps teams provide the organization, documentation and expertise your business needs to function.

Read More
January 29, 2020

8 min read

How To Measure the Performance of Your Paid Ad Campaigns

Measuring campaign performance is a key part of any successful paid advertising strategy, so dig into the metrics our search team finds most valuable.

Read More
January 27, 2020

5 min read

Job Descriptions for Customer Service, Support and Success

Satisfying customers is integral to the continued success of every company. As your business is growing, you should hire people to enable your customers.

Read More
January 21, 2020

6 min read

Video Marketing Statistics: Where Is Video Marketing Going in 2020 and Beyond

It seems like only yesterday every marketer was still on the fence about video marketing. Now, video is a necessity for every business.

Read More
January 16, 2020

4 min read

How Should Customer Success Teams be Measured?

Regardless of a customer success team's structure, their goal is generally customer retention. But how does that translate into measuring performance?

Read More
Ready to transform your current marketing + sales teams?  Request a free assessment and get started today. Free Consultation