Inbound Marketing + Sales Blog

B2B Marketing Trends to Anticipate in 2019: Start Planning Now

3 min read

As marketers, we’ve chosen a career that is constantly changing and evolving to cater to the every need and want of the customer. To stay relevant and useful for those customers, it’s more important than ever to keep an eye out for current and upcoming marketing trends. The old saying “if it ain’t broke don’t fix it” couldn’t apply less. Unfortunately, it’s all too easy to get comfortable in your ways — and that’s how you get left behind. Lucky for you, we’re here to outline a few of the current and upcoming marketing trends you should know about.

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February 15, 2019

3 min read

Why You Need to Measure Net Promoter Score (NPS)

Most marketers already understand the power of word-of-mouth marketing; studies have shown that people are 90 percent more likely to buy from a brand when it’s recommended...

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January 16, 2019

2 min read

Why Marketing Analytics Matters Now More Than Ever

Did you ever make a decision based on your gut? Went right instead of left because you just had a feeling you should? Many of us make gut decisions every day, and that can...

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December 28, 2018

3 min read

Essential End-of-Year Reporting Best Practices

Reporting draws a line in the sand. You're either on the side with the people who love diving deep into data, building out spreadsheets and poring over numbers, or you're...

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December 27, 2018

4 min read

6 Partner Marketing Strategies to Help You Scale Your Business

From startup to enterprise, every B2B business can benefit from building a robust and strategic partner ecosystem — but only if you execute it properly. Partner programs...

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December 19, 2018

3 min read

How to Set Your Marketing Team Up for Success in 2019 [Webinar Recap]

It's an interesting perspective to stand at the end of one year and on the brink of another. As marketers, we find ourselves reliving and reporting on all the initiatives...

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December 18, 2018

3 min read

Calculating Your Marketing ROI Through Multi-Touch Attribution

Source: Bizible It’s that time of year again — the time when marketers reflect on the past year and analyze the performance of all the initiatives put into place. Maybe...

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