Inbound Marketing + Sales Blog

HubSpot Product Announcements from INBOUND 2020

6 min read

Every year, HubSpot makes major product announcements at their INBOUND event. In 2018, they launched HubSpot video, conversations and the standalone CMS. In 2019, they announced multi-touch revenue attribution reports and the expanded app marketplace.

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October 6, 2020

4 min read

Why You Need to Have a 360-Degree View of Your Customers

A Customer 360 is a report that compiles all the aspects of a customer’s experience so you can have a one-stop-shop to understand a customer.

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September 30, 2020

7 min read

What is a Quarterly Business Review (QBR)?

Quarterly business reviews start by listening to feedback and adjusting your delivery, helping you create successful customers and evangelists.

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September 17, 2020

5 min read

The Social Media KPIs Your SaaS Company Should be Tracking

Social media should be more than a brand awareness play. These metrics will help you evaluate the impact social media has on your business goals.

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September 10, 2020

3 min read

What is Customer Acquisition Cost (CAC)?

Customer acquisition cost (CAC) is the amount of money that it takes to close a set of customers in a given time period.

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August 17, 2020

3 min read

What is Revenue Intelligence?

Revenue intelligence will help you invest more in areas that will lead to success and reduce the effort you’re spending on areas that won’t pay off.

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August 12, 2020

4 min read

How to Build a Customer Success Playbook

Customer success playbooks provide a framework for CSMs to achieve a desired goal and help maximize your ability to ensure your customers are happy.

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