Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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March 22, 2019

5 min read

Drop Everything and Start Focusing on Customer Satisfaction

We’ve all heard the old adage, “the customer is always right.” While that’s not exactly true — customers make mistakes, misconceptualize ideas and misuse products all the...

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February 28, 2019

4 min read

Effective Storytelling with Data

Effective data analysis is the single most important factor in every marketing strategy. Data can enrich a hypothesis, validate outcomes and optimize performance. The data...

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February 21, 2019

4 min read

5 Brand Awareness Myths That Are Hurting Your Business

As marketers in the B2B space, we love data. We love using those hard-line metrics to track, analyze and optimize our efforts to blast past competitor benchmarks — but of...

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February 15, 2019

3 min read

Why You Need to Measure Net Promoter Score (NPS)

Most marketers already understand the power of word-of-mouth marketing; studies have shown that people are 90 percent more likely to buy from a brand when it’s recommended...

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January 16, 2019

2 min read

Why Marketing Analytics Matters Now More Than Ever

Did you ever make a decision based on your gut? Went right instead of left because you just had a feeling you should? Many of us make gut decisions every day, and that can...

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December 28, 2018

3 min read

Essential End-of-Year Reporting Best Practices

Reporting draws a line in the sand. You're either on the side with the people who love diving deep into data, building out spreadsheets and poring over numbers, or you're...

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