Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

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May 23, 2019

6 min read

6 Ways To Reduce Customer Churn and Keep it Down

Do you know how much it really costs to lose a customer? Probably more than you think.

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May 15, 2019

7 min read

Ask An Expert: How to Use Data Analytics for Business Growth

“We must move from numbers keeping score to numbers that drive better actions.” Spoken by David Walmsley, Head of Multichannel at Marks & Spencer, that quote cuts directly...

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May 14, 2019

6 min read

5 Steps to Building a Business Case for Your Budget

Like any marketer, business leader or entrepreneur knows, you have to spend money to make money — but it’s never a good idea to start funneling money into your business...

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May 7, 2019

4 min read

Why Marketers Should Care About Operational Efficiency

At the end of the day, every company is going to produce something, whether that’s a physical item, a service or something else. Finding a way to streamline the process of...

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May 3, 2019

2 min read

How to Prove the ROI of Inbound Marketing

Inbound marketing takes time to build up, but there are compounding benefits to the content you create. Once you create an effective piece of inbound content, you’ll...

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May 2, 2019

4 min read

What is Growth Marketing?

If you’re trying to drive growth for your business, you might have heard the buzzword “growth hacking” thrown around. But there’s no “hacking” involved in growth hacking;...

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