Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

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September 27, 2019

4 min read

Streamline Your Tech Stack by Switching to an Extensible Platform

Using an extensible platform for your business eliminates technical debt and reduces friction as your company grows.

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September 4, 2019

6 min read

How To Capture Leads In HubSpot and SalesForce Using WordPress

To use these platforms together you need to integrate them. In this post, we show you how to integrate WordPress, HubSpot and Salesforce.

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September 3, 2019

6 min read

How to Decide Between HubSpot, Pardot and Marketo

Before coming to New Breed, I was at a company where we worked with companies on HubSpot, Pardot and Marketo. I was able to see the pros and cons of each.

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August 1, 2019

4 min read

How to Get Started with the HubSpot CMS

New Breed developers work with multiple CMSs, but we think if lead generation is your primary goal, the HubSpot CMS is the best to build your website on.

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July 8, 2019

4 min read

What is Marketing Operations?

Marketing operations is everything happening in your marketing automation and CRM platforms to deliver the right message to the right people in ideal time.

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June 26, 2019

4 min read

10 Essential WordPress Plugins for Your B2B Website

WordPress used to be more thought of as primarily a platform for personal blogs and small websites, but it has risen in popularity for B2B companies.

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