Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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June 20, 2019

4 min read

A Proven Workflow for Marketing Qualified Lead Handoffs

We've written about the importance of communication between teams, as well as sales-enablement tools and content, so now it’s time to dig into the technology that makes...

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May 31, 2019

8 min read

An Insiders Look at the HubSpot CRM

The traditional sales team has always been about two things: chasing and closing. If you’re no stranger to the industry, or dare I say a victim of outbound sales...

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April 26, 2019

4 min read

To Send or Not to Send? The Email Marketing Dilemma

“To be, or not to be: that is the question.” William Shakespeare’s famous opening line from the play Hamlet is similar to how we can best describe an email marketer’s...

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April 24, 2019

11 min read

The Complete Guide to Demand Generation Marketing

Demand generation has quickly risen as one of the most popular marketing strategies for B2B and SaaS companies. Because of its all-encompassing nature, it provides a...

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April 10, 2019

4 min read

How to Design Your Website to Match Visitors’ Intent

Your website is a sales rep that’s always on the clock. When thinking about website design, UX and strategy, focus on the overarching goal of your website. If your main...

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March 27, 2019

6 min read

What is Lifecycle Marketing?

Lifecycle marketing uses the inbound methodology to visualize the entire lifecycle of a contact. It starts with a contact's first touch and assists in nurturing them all...

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