Inbound Marketing + Sales Blog

What are HubSpot’s Multi-Touch Revenue Attribution Reports?

5 min read

It might seem obvious, but we don’t think that there’s much of a point in marketing unless you can tie what you’re doing back to revenue. While some marketing is immeasurable (for example, it’s difficult to identify the monetary value of a brand), the more you can relate your efforts to revenue, the better.

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March 18, 2020

4 min read

Why Creating Better Chatbots Starts with Your Visitors’ Intent

Remember to keep your visitors' intent top of mind and create chatbots that serve their needs.

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March 17, 2020

4 min read

Sales Contact Management Best Practices

A CRM can go haywire very quickly. The sooner you dial these contact management processes in, the better your sales team will operate in the long-run.

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March 13, 2020

6 min read

Chatbots Vs. Forms: Let the Debate Begin

Neither forms nor chatbots are perfect, and which works better will depend on your audience, your brand and the goal of each individual interaction.

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February 14, 2020

3 min read

What is Service Operations?

Just as there are marketing operations and sales operations, there is also service operations.

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January 22, 2020

8 min read

HubSpot and Marketo’s Winter Releases: A Head-to-Head Comparison

We put Marketo’s Winter 2020 releases head-to-head against HubSpot’s Marketing Enterprise updates to see which will come out on top. Here's what we found.

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January 13, 2020

5 min read

The Marketing Funnel is Dead and the Flywheel has Arrived

The flywheel highlighted a major flaw with the funnel: the prioritization of marketing and sales above serving your customer base.

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