Inbound Marketing + Sales Blog

What are HubSpot’s Multi-Touch Revenue Attribution Reports?

5 min read

It might seem obvious, but we don’t think that there’s much of a point in marketing unless you can tie what you’re doing back to revenue. While some marketing is immeasurable (for example, it’s difficult to identify the monetary value of a brand), the more you can relate your efforts to revenue, the better.

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January 13, 2020

5 min read

The Marketing Funnel is Dead and the Flywheel has Arrived

The flywheel highlighted a major flaw with the funnel: the prioritization of marketing and sales above serving your customer base.

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January 10, 2020

6 min read

How to Decide Between HubSpot, Pardot and Marketo

Before coming to New Breed, I was at a company where we worked with companies on HubSpot, Pardot and Marketo. I was able to see the pros and cons of each.

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January 9, 2020

5 min read

How to Get Started with Net Promoter Score (NPS) in HubSpot

Net Promoter Score (NPS) can help companies understand how much their customer base is contributing to their growth.

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December 26, 2019

5 min read

What is Lifecycle Marketing?

Lifecycle stages allow you to curate information for each stage in a contact's buyer's journey and help guide them toward the next step.

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November 26, 2019

5 min read

What is Martech?

Martech (marketing technology) is comprised of marketing software, but the martech landscape has grown to encompass sales and service tools as well. 

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November 20, 2019

8 min read

4 Ways Marketing Automation Platforms Help You Drive Growth

At this point, having a marketing automation platform is table stakes. It isn’t a question of if you should have one; it’s about choosing the right one.

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