Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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April 10, 2019

4 min read

How to Design Your Website to Match Visitors’ Intent

Your website is a sales rep that’s always on the clock. When thinking about website design, UX and strategy, focus on the overarching goal of your website. If your main...

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March 8, 2019

3 min read

What is An Ideal Customer Profile (ICP)?

All too often, marketers and salespeople think: “A customer is a customer is a customer. Any sale is a good sale.” It’s time to break free from that mindset. In reality,...

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December 18, 2018

3 min read

Calculating Your Marketing ROI Through Multi-Touch Attribution

Source: Bizible It’s that time of year again — the time when marketers reflect on the past year and analyze the performance of all the initiatives put into place. Maybe...

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December 12, 2018

0 min read

Evaluating the HubSpot Growth Suite [Infographic]

There's no doubt about it: HubSpot is incredibly robust and thorough with their software solutions, add-ons, resources and events. But sometimes all these great choices...

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December 11, 2018

5 min read

The Evolution of HubSpot and How You Can Mimic Their SaaS Marketing Strategy

For all you long-time marketers out there, I'm sure you're familiar with the constant evolution of new marketing strategies. If you asked a marketer how they would reach...

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November 7, 2018

4 min read

How to Boost Your Email Marketing Metrics with AI

Email marketing is all about creating effective, accessible emails, and email marketers are always looking for innovative ways to boost their email marketing metrics....

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