Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

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September 6, 2019

7 min read

How to Use Twitter Lists for Social Prospecting

What’s one way to increase your likelihood of closing a deal? Build a relationship with your prospects prior to making your sales pitch. In addition to helping you learn...

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August 21, 2019

6 min read

Online Lead Generation: How to Convert on and off Your Site

Inbound marketers don’t take the easy route. Instead of purchasing their leads from paid lists, inbound marketers develop strategies to generate them through online...

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August 20, 2019

6 min read

What is a Conversion Funnel?

Here at New Breed, we perform Growth Acceleration Workshops (GAWs) for our clients. In the GAW reports, one of the key outputs is the identification of three key pieces of...

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August 13, 2019

5 min read

What Is a Lead Generation Website?

The primary objective of B2B websites should be to help visitors find the information they’re looking for. But, on top of that, they should be helping their organization...

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August 6, 2019

3 min read

Are Webinars Still a Viable Form of Content for B2B Marketers?

Webinars have been a popular B2B marketing tactic for a while. Typically lasting between 30 minutes and an hour, webinars are video streams that educate viewers on a topic...

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August 1, 2019

4 min read

How to Get Started with the HubSpot CMS

Any CMS is only as good as its implementation. Regardless of what CMS you’re using, it’s essential to have an experienced partner that can help set it up in the most...

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