Inbound Marketing + Sales Blog

The Marketing Funnel Is Dead And The Flywheel Has Arrived

Just kidding! Your marketing funnel is alive and well, but in today's exceptionally buyer-centric environment, you need to start considering the flywheel. It's become apparent that the funnel prioritized marketing and sales over customer service, as it favored closing the next deal over your existing customers. However, when buyers wield the power and your Customer Acquisition Cost (CAC) is skyrocketing, your existing customer relationships shouldn't take this backseat. If you want to grow effectively, you need to "ditch" the funnel and introduce the marketing flywheel as a new way to think about your customer base.

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July 10, 2018

6 Reasons to Implement A Conversational Marketing Strategy

You’ve probably heard by now that chatbots are the future of marketing. With every development in communication technology comes another opportunity for marketing, and...

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June 27, 2018

How To Identify A Product Qualified Lead (PQL)

The marketing qualified lead, or MQL, has long been an important and familiar term in B2B marketing. It's used to identify when a prospect has moved far enough in your...

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May 29, 2018

7 Tips to Optimize Your Inbound Marketing Blog

If your inbound marketing content strategy is successful, the first point of contact visitors have with your company is through your blog. By optimizing your blog to its...

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May 25, 2018

4 Contact Database Management Best Practices to Optimize for Growth

As a lead generation marketer, your database should be one of your most prized resources. With the right data points, inbound marketers can reach prospects with ...

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May 22, 2018

4 of New Breed's Favorite HubSpot Blog Redesigns

Here at New Breed, our web team has been cranking out websites, blogs and other design/development projects for our clients. Since the start of 2018, they have launched 10...

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May 10, 2018

Inbound Call-To-Action (CTA) Best Practices

Calls-to-Action (CTAs) are an essential element of any successful inbound marketing strategy. A Call-to-Action is a visualization meant to compel a user to take a desired...

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