Inbound Marketing + Sales Blog

HubSpot Product Announcements from INBOUND 2020

6 min read

Every year, HubSpot makes major product announcements at their INBOUND event. In 2018, they launched HubSpot video, conversations and the standalone CMS. In 2019, they announced multi-touch revenue attribution reports and the expanded app marketplace.

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September 23, 2020

4 min read

How to Use Buyer Personas to Inform Your Ad Targeting

Your buyer personas should inform the content and design of your digital ads, but you can also use your personas to tailor your advertising audiences.

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September 9, 2020

4 min read

What's the difference between a Lead Vs. a Prospect

The qualification of prospects and leads may seem minor, but it's a critical element of how your teams share information and nurture contacts.

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July 27, 2020

4 min read

How to Find Your Customer Acquisition Channels

To determine the best customer acquisition channels for your SaaS business, you need to understand your goals and buyer personas.

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June 25, 2020

4 min read

How to Choose the Best Sales Acceleration Software

Choosing the right sales acceleration software means reviewing many categories from the perspective of how you hope a new tool will help your sales team.

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June 24, 2020

5 min read

How to Create a Webinar

From determining your target audience to measuring its performance, here’s a step-by-step guide to creating and hosting webinars.

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June 11, 2020

4 min read

How To Create a Paid Search Budget

Regardless of how you determine your spending, these paid methods should serve as a starting point and adapt over time.

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