Inbound Marketing + Sales Blog

What are HubSpot’s Multi-Touch Revenue Attribution Reports?

5 min read

It might seem obvious, but we don’t think that there’s much of a point in marketing unless you can tie what you’re doing back to revenue. While some marketing is immeasurable (for example, it’s difficult to identify the monetary value of a brand), the more you can relate your efforts to revenue, the better.

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March 27, 2020

4 min read

How to Optimize Your Content for Featured Snippets

Having your content displayed as that snippet enables your company to provide immediate value to searchers and make a positive first impression.

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March 20, 2020

5 min read

What is Lead Enrichment?

Lead enrichment allows you to be sure the leads in your system are as updated and accurate as possible with the most data that is available.

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March 12, 2020

6 min read

How to Attract the Right People to Your Website

When it comes to traffic, quality is more important than quantity.

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March 2, 2020

3 min read

How to Use Content to Increase SaaS Free-Trial Conversion Rates

Offering a free trial is a common customer-acquisition tactic, and a great way to provide value to your potential customers early in the buying process

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February 11, 2020

11 min read

The 8-Step Guide to Creating a LinkedIn Ad Campaign

If you want to target a specific audience, LinkedIn Ads offers a powerful promotional platform.

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February 4, 2020

4 min read

How Product-Led Growth (PLG) Differs from Product Marketing

If you are learning about product marketing and product-led growth (PLG), you may be curious about how the two concepts relate and how they differ.

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