Inbound Marketing + Sales Blog

What are HubSpot’s Multi-Touch Revenue Attribution Reports?

5 min read

It might seem obvious, but we don’t think that there’s much of a point in marketing unless you can tie what you’re doing back to revenue. While some marketing is immeasurable (for example, it’s difficult to identify the monetary value of a brand), the more you can relate your efforts to revenue, the better.

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January 17, 2020

7 min read

Form Strategy: Balancing Need for Information with User Experience

To resolve their company's and site visitors' needs, web and operations strategists must balance information gathering with UX for effective form strategy.

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December 16, 2019

5 min read

Create a Lead Nurturing Focused Marketing Strategy for Long-Term Growth

A strong lead nurturing program is one of the key elements for long-term growth and success in a B2B organization.

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December 13, 2019

6 min read

5 Steps To Create a Sales-Ready Website on the HubSpot CMS

Using HubSpot’s CMS to host our sites and facilitate our builds has helped us craft better sales-ready websites faster. 

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November 18, 2019

4 min read

What is Lead Nurturing?

Lead nurturing is the process of educating and building trust with your prospects in order to guide them through the buyer’s journey.

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October 21, 2019

5 min read

The 10 Best Website Analytics Tools

We all know we should do website analytics, but it's difficult to know where to begin. So, we’ve compiled a list of helpful tools to help you get started!

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September 25, 2019

6 min read

What is a Product Qualified Lead (PQL)?

Leads are not only qualified based on their interactions with your content. They could be qualified based on the way they interact with your product.

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