Inbound Marketing + Sales Blog

B2B Marketing Trends to Anticipate in 2019: Start Planning Now

3 min read

As marketers, we’ve chosen a career that is constantly changing and evolving to cater to the every need and want of the customer. To stay relevant and useful for those customers, it’s more important than ever to keep an eye out for current and upcoming marketing trends. The old saying “if it ain’t broke don’t fix it” couldn’t apply less. Unfortunately, it’s all too easy to get comfortable in your ways — and that’s how you get left behind. Lucky for you, we’re here to outline a few of the current and upcoming marketing trends you should know about.

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November 8, 2018

4 min read

Why SaaS Companies Should Build a Partner Program

Source: mHealthWatch Good relationships are powerful — and building strong, long-lasting relationships is the core of an effective marketing strategy. For marketers of...

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November 7, 2018

4 min read

How to Boost Your Email Marketing Metrics with AI

Email marketing is all about creating effective, accessible emails, and email marketers are always looking for innovative ways to boost their email marketing metrics....

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November 1, 2018

5 min read

How to Effectively Optimize Your Website for Voice Search

Source: Hackernoon While definitely not the first smartphone to hit the market — that honor belongs to a 1992 prototype by the name of "Angler"— Apple’s iPhone was the one...

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October 25, 2018

3 min read

B2B Marketing Trends to Anticipate in 2019: Start Planning Now

As marketers, we’ve chosen a career that is constantly changing and evolving to cater to the every need and want of the customer. To stay relevant and useful for those...

Read More
October 18, 2018

3 min read

What Marketers Need to Know About Google's Smart Display Campaigns

Source: Instapage The Google Smart display campaign network currently boasts over 3 million active apps and websites. Thankfully, due to today’s climate, this also...

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October 9, 2018

4 min read

How to Translate Freemium to Any Business Model

Source: Avangate It may seem counterintuitive to offer part of your product or service for free, but sometimes, it can be the most powerful marketing strategy at your...

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