Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

Read More
April 18, 2019

7 min read

10 Selling Techniques to Help You Become a Better Salesperson

We believe that every good salesperson (or any person at all) always has room to grow in their role and improve their skills. That’s why we invest so much in the continued...

Read More
April 9, 2019

6 min read

What is Inbound Sales?

The world of sales and marketing has evolved rapidly over the years. Consumers now have more buying power, more access to information and more control over the entire...

Read More
April 5, 2019

6 min read

How to Build a Successful Sales and Marketing Team

When you’re passionate about your product and business, you might feel a little gung-ho about scaling your revenue organization. That’s okay. We admire your enthusiasm. ...

Read More
April 4, 2019

4 min read

5 Outbound Lead Generation Strategies to Boost Your Brand

Just because your current marketing strategies are working for you doesn’t mean they can’t be improved further. At New Breed, we believe there is always room for further...

Read More
March 26, 2019

3 min read

What is Conversational Marketing?

It’s 2019. Although we’re not quite living the reality that 19th-century futurists predicted — I'm still waiting for my Marty McFly style hoverboard — a handful of really...

Read More
March 22, 2019

5 min read

Drop Everything and Start Focusing on Customer Satisfaction

We’ve all heard the old adage, “the customer is always right.” While that’s not exactly true — customers make mistakes, misconceptualize ideas and misuse products all the...

Read More
Ready to transform your current marketing + sales teams?  Request a free assessment and get started today. Free Consultation