Inbound Marketing + Sales Blog

4 Types of Inbound Content You Should be Repurposing

We've said it before and we'll say it again: content is the fuel of inbound marketing. In order to be successful, your company must consistently push out fresh, educational content to pull in new visitors and convert them into leads. Without content, your marketing strategy will come to a halt. But brainstorming and writing new and exciting content every day can be difficult — especially if you have a small editorial team or limited time to devote to content strategy and execution.

Don't fret! There's a viable solution. Repurposing content involves taking existing content and revamping it to be more current or fulfill another function. By repurposing your existing content, you can amplify and extend the value of each asset and continue to fuel your inbound marketing campaigns with greater ease. We've laid out four pieces of content to focus on to jumpstart your efforts.

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March 9, 2018

The Role of an MDR in the Inbound Sales Process

You may be familiar with the acronym MDR, but what is an MDR's function? And what role do they play in the Inbound marketing and sales process? We'll fill you in on the...

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February 28, 2018

How to Diagnose and Fix Gaps in Your Marketing and Sales Funnel

It’s easy to tell when your marketing and sales funnel has sprung a leak; you're seeing site traffic, but Leads aren't progressing down your funnel through intended...

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February 23, 2018

5 Simple Site Updates That Don’t Require Development Expertise to Implement

Developers can maneuver wireframes, CSS, API and plugins to create beautiful sites that meet the functional requirements of your brand. But no website — no matter how...

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February 16, 2018

5 Common Mistakes When Launching a New Site (And How to Avoid Them)

Launching a new website is a huge undertaking with many moving parts to consider. There are bound to be unexpected issues that arise, but with the right foresight and...

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February 14, 2018

4 Things to Consider When Planning Your Website’s Navigation

It’s exciting to think about all the creative and innovative possibilities that come with redesigning your website, but form shouldn’t be your only focus when revamping...

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February 9, 2018

The 3 KPIs That Matter Most to Inbound Marketing

In the digital age, inbound marketing strategies outperform traditional marketing approaches by gaping margins. But you don't need to take our word for it. We've broken...

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