Inbound Marketing + Sales Blog

The Technology You Need for Account-Based Marketing Success

7 min read

Account-Based Marketing (ABM) essentially flips the inbound methodology on its head by focusing on fit first, then interest. 

The inbound methodology uses content and trust-building to let customers initiate contact and put themselves in your sales funnel, and then you nurture them from there. But, ABM uses your ideal customer profile to find companies that you know would be a good fit for your business and then uses different methods to target them specifically and bring them to your website.

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July 6, 2020

3 min read

What is GPCT?

GPCT enables you to dig deeper and understand what’s truly important for a prospect.

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June 30, 2020

4 min read

How to Create an Ideal Customer Profile (ICP)

An ideal customer profile is a description of the type of company that will gain the most value from your product or service.

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June 29, 2020

6 min read

10 Sales Tips from a Business Development Representative (BDR)

Being flexible, creative, and organized are just some of the tips business development representatives (BDRs) can leverage to build upon their success.

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June 25, 2020

4 min read

How to Choose the Best Sales Acceleration Software

Choosing the right sales acceleration software means reviewing many categories from the perspective of how you hope a new tool will help your sales team.

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June 23, 2020

5 min read

Marketing and Sales Reporting Best Practices

Regular reporting is essential to making sure your business is tracking toward its goals and that your tactics are generating results.

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June 2, 2020

5 min read

What is a Sales Acceleration Software?

Sales acceleration software isn't a single platform, but rather a set of tools that lead sales teams to achieve repeatable, scalable, profitable growth.

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