We've said it before and we'll say it again: content is the fuel of inbound marketing. In order to be successful, your company must consistently push out fresh, educational content to pull in new visitors and convert them into leads. Without content, your marketing strategy will come to a halt. But brainstorming and writing new and exciting content every day can be difficult — especially if you have a small editorial team or limited time to devote to content strategy and execution.
Don't fret! There's a viable solution. Repurposing content involves taking existing content and revamping it to be more current or fulfill another function. By repurposing your existing content, you can amplify and extend the value of each asset and continue to fuel your inbound marketing campaigns with greater ease. We've laid out four pieces of content to focus on to jumpstart your efforts.