5 min read
It might seem obvious, but we don’t think that there’s much of a point in marketing unless you can tie what you’re doing back to revenue. While some marketing is immeasurable (for example, it’s difficult to identify the monetary value of a brand), the more you can relate your efforts to revenue, the better.
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Lead enrichment allows you to be sure the leads in your system are as updated and accurate as possible with the most data that is available.
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Remember to keep your visitors' intent top of mind and create chatbots that serve their needs.
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A CRM can go haywire very quickly. The sooner you dial these contact management processes in, the better your sales team will operate in the long-run.
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Neither forms nor chatbots are perfect, and which works better will depend on your audience, your brand and the goal of each individual interaction.
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Brand equity has always been a significant focus for B2C companies — however, it is also an important performance metric for the B2B sector.
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The best way to identify what roles you’ll encounter in each specific sale is to ask your point of contact who else will be involved in the buying process.
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