6 min read
Every year, HubSpot makes major product announcements at their INBOUND event. In 2018, they launched HubSpot video, conversations and the standalone CMS. In 2019, they announced multi-touch revenue attribution reports and the expanded app marketplace.
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These software tools enable increase sales efficiency by saving time, increasing productivity and enabling teams to close more deals.
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For the long-term health of your company, you need to maintain a balance between the service you provide to key accounts and to the rest of your customers.
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A defined sales process, leveraging your CRM and collaborating with your marketing and service teams are all ways you can achieve sales success.
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MQL and SQL are stages in your conversion funnel. Defining these stages is important to make sure your teams are aligned and serving the right prospects.
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The goal is to get every prospect to say yes, but sometimes they say no. It’s important to pause the sales process to work through that objection.
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With a comprehensive sales enablement strategy, your marketing and sales teams focus on what they do best, attracting more leads and closing more deals.
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