Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

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October 3, 2019

3 min read

3 Tips for Combining Sales and Marketing in Your Company

By aligning your marketing and sales teams, you can implement strategies to improve your company's efficiency, lead generation and revenue. 

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September 19, 2019

4 min read

Why You Need To Connect Your Marketing Automation and CRM

To manage how you communicate with customers, your company should integrate your marketing automation and customer relationship management (CRM) software. 

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September 18, 2019

5 min read

How to Choose the Best HubSpot Agency Partner to Meet Your Needs

Agency partners help HubSpot’s customers maximize the value they gain from the platform. However, different agencies help their clients in different ways. 

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September 17, 2019

3 min read

Pros and Cons of the HubSpot CRM [INFOGRAPHIC]

To reach goals, your sales team needs to be empowered to produce results. That begins with equipping them with the right tools, like the HubSpot CRM.

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September 13, 2019

4 min read

Objection Handling: Uncover Underlying Problems and Close the Sale

When a prospect brings up objections, it indicates you haven’t clearly explained your value proposition. They're a sign that prospects are uncertain.

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September 10, 2019

5 min read

How Pipeline Management Can Make You an Effective Sales Leader

Once you have a solid estimate of how much revenue could result from a deal, you can start predicting your pipeline and forecast your team’s performance.

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