5 min read
It might seem obvious, but we don’t think that there’s much of a point in marketing unless you can tie what you’re doing back to revenue. While some marketing is immeasurable (for example, it’s difficult to identify the monetary value of a brand), the more you can relate your efforts to revenue, the better.
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A sales kickoff (SKO) is an annual event that rallies your entire team around accomplishing a goal over the course of the year.
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Marketing Qualified Lead (MQL) is the third of six lifecycle stages in the buyer’s journey. MQLs indicate the high-fit visitors you’ve converted.
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This is by no means a comprehensive list of every marketing-related book you should read in your lifetime, but it is a good place to start.
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A SQL is the fourth of six lifecycle stages in the buyer’s journey. It's also one of the most important and hardest stages for a company to define.
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Sales operations planning enables you to understand how your company will be impacted by a change before it happens.
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Ever wondered if you're using the right words in your sales pitch? Today we're sharing 25 words you should be avoiding at all costs.
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