The Technology You Need for Account-Based Marketing Success
7 min read
Account-Based Marketing (ABM) essentially flips the inbound methodology on its head by focusing on fit first, then interest.
The inbound methodology uses content and trust-building to let customers initiate contact and put themselves in your sales funnel, and then you nurture them from there. But, ABM uses your ideal customer profile to find companies that you know would be a good fit for your business and then uses different methods to target them specifically and bring them to your website.
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