Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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June 25, 2019

4 min read

Why Sales Should Always Be Helping Instead of Closing

Source The idea of sales reps needing to be “closers” has always been a part of sales culture. If you’re a sales rep that can’t close, you’re not going be successful,...

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June 20, 2019

4 min read

A Proven Workflow for Marketing Qualified Lead Handoffs

We've written about the importance of communication between teams, as well as sales-enablement tools and content, so now it’s time to dig into the technology that makes...

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June 11, 2019

4 min read

3 Benefits of Marketing and Sales Alignment

Far too often, marketing and sales teams work in conflict with each other. Sales doesn’t think marketing is providing good-fit leads and chooses to source their own leads...

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May 31, 2019

8 min read

An Insiders Look at the HubSpot CRM

The traditional sales team has always been about two things: chasing and closing. If you’re no stranger to the industry, or dare I say a victim of outbound sales...

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May 30, 2019

4 min read

3 Steps to Building a Growth Marketing Strategy

Growth marketing examines specific metrics and then experiments upon them in order to positively impact your business. Before you can start experimenting, you need to know...

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April 18, 2019

7 min read

10 Selling Techniques to Help You Become a Better Salesperson

We believe that every good salesperson (or any person at all) always has room to grow in their role and improve their skills. That’s why we invest so much in the continued...

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