Inbound Marketing + Sales Blog

What are HubSpot’s Multi-Touch Revenue Attribution Reports?

5 min read

It might seem obvious, but we don’t think that there’s much of a point in marketing unless you can tie what you’re doing back to revenue. While some marketing is immeasurable (for example, it’s difficult to identify the monetary value of a brand), the more you can relate your efforts to revenue, the better.

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December 11, 2019

6 min read

What is a Marketing Qualified Lead (MQL)?

Marketing Qualified Lead (MQL) is the third of six lifecycle stages in the buyer’s journey. MQLs indicate the high-fit visitors you’ve converted.

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December 10, 2019

12 min read

15 Must-Read Books for Marketers

This is by no means a comprehensive list of every marketing-related book you should read in your lifetime, but it is a good place to start.

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November 27, 2019

5 min read

What is a Sales Qualified Lead (SQL)?

A SQL is the fourth of six lifecycle stages in the buyer’s journey. It's also one of the most important and hardest stages for a company to define.

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November 6, 2019

4 min read

Sales Operations Planning Fundamentals That Drive Results

Sales operations planning enables you to understand how your company will be impacted by a change before it happens.

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October 9, 2019

5 min read

25 Words to Avoid in Your Next Sales Pitch

Ever wondered if you're using the right words in your sales pitch? Today we're sharing 25 words you should be avoiding at all costs.

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October 3, 2019

3 min read

3 Tips for Combining Sales and Marketing in Your Company

By aligning your marketing and sales teams, you can implement strategies to improve your company's efficiency, lead generation and revenue. 

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