Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

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July 26, 2019

3 min read

Has Freemium Eliminated Demo Requests?

Before the rise of the inbound marketing methodology, the traditional sales process involved a sales representative reaching out to a company to book a meeting and talking...

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July 10, 2019

3 min read

What is Sales Enablement and Why is It a Marketer's Job?

Every marketing material you create is a piece of sales enablement.  Sales enablement is a tactic that aims to connect your potential buyers to the information they need,...

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July 5, 2019

5 min read

Client Onboarding: How to Nail the Sales-to-Service Handoff

The first 30–90 days of an engagement are critical for the long-term success of a customer.  Once customers have made an investment in your company, they want assurance...

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July 2, 2019

3 min read

Align Your Sales and Services Teams with a Service-Level Agreement

You’ve probably heard of alignment between sales and marketing, and if you’re following the inbound methodology the way New Breed does, then you might even have a...

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June 25, 2019

4 min read

Why Sales Should Always Be Helping Instead of Closing

Source The idea of sales reps needing to be “closers” has always been a part of sales culture. If you’re a sales rep that can’t close, you’re not going be successful,...

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June 20, 2019

4 min read

A Proven Workflow for Marketing Qualified Lead Handoffs

We've written about the importance of communication between teams, as well as sales-enablement tools and content, so now it’s time to dig into the technology that makes...

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