Inbound Marketing + Sales Blog

What are HubSpot’s Multi-Touch Revenue Attribution Reports?

5 min read

It might seem obvious, but we don’t think that there’s much of a point in marketing unless you can tie what you’re doing back to revenue. While some marketing is immeasurable (for example, it’s difficult to identify the monetary value of a brand), the more you can relate your efforts to revenue, the better.

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March 20, 2020

5 min read

What is Lead Enrichment?

Lead enrichment allows you to be sure the leads in your system are as updated and accurate as possible with the most data that is available.

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March 18, 2020

4 min read

Why Creating Better Chatbots Starts with Your Visitors’ Intent

Remember to keep your visitors' intent top of mind and create chatbots that serve their needs.

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March 17, 2020

4 min read

Sales Contact Management Best Practices

A CRM can go haywire very quickly. The sooner you dial these contact management processes in, the better your sales team will operate in the long-run.

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March 13, 2020

6 min read

Chatbots Vs. Forms: Let the Debate Begin

Neither forms nor chatbots are perfect, and which works better will depend on your audience, your brand and the goal of each individual interaction.

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March 11, 2020

5 min read

Top Customer Experience Strategies for Strong Brand Equity

Brand equity has always been a significant focus for B2C companies — however, it is also an important performance metric for the B2B sector.

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March 4, 2020

4 min read

8 Buying Roles to Look Out for in the Sales Process

The best way to identify what roles you’ll encounter in each specific sale is to ask your point of contact who else will be involved in the buying process.

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