Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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March 25, 2019

6 min read

Are the 4 Ps of the Marketing Mix Still Relevant?

Product, place, price and promotion: the four Ps of the marketing mix are one of the first things taught in marketing classes. They are long-standing elements of any...

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March 22, 2019

5 min read

Drop Everything and Start Focusing on Customer Satisfaction

We’ve all heard the old adage, “the customer is always right.” While that’s not exactly true — customers make mistakes, misconceptualize ideas and misuse products all the...

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March 20, 2019

4 min read

The Five Principles of Inbound Marketing: SCOPE

The inbound methodology is constantly evolving. When HubSpot first coined the term in the early 2000s, the pieces of the puzzle were attract, convert, close and delight....

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March 19, 2019

4 min read

How to Diagnose Your Marketing Funnel and Fill The Gaps

How do people purchase from you? What does the buyer’s journey look like for your company? Some customers might quickly transition through the buyer’s journey and even...

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March 18, 2019

4 min read

Why Personas Matter to Marketing, Sales and Service

You know by now that buyer personas matter, period. They provide the context and relevance you need to hone your content and deliver it to the right people at the right...

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March 15, 2019

4 min read

7 Examples of Strong Brand Positioning and Why They Work

Brand positioning is the way you differentiate yourself from your competitors and how consumers identify and connect with your brand. It’s comprised of the key qualities...

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