Inbound Marketing + Sales Blog

B2B Marketing Trends to Anticipate in 2019: Start Planning Now

3 min read

As marketers, we’ve chosen a career that is constantly changing and evolving to cater to the every need and want of the customer. To stay relevant and useful for those customers, it’s more important than ever to keep an eye out for current and upcoming marketing trends. The old saying “if it ain’t broke don’t fix it” couldn’t apply less. Unfortunately, it’s all too easy to get comfortable in your ways — and that’s how you get left behind. Lucky for you, we’re here to outline a few of the current and upcoming marketing trends you should know about.

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November 13, 2018

6 min read

8 Marketing and Sales Alignment Strategies to Set Your Teams Up for Success

Source: The Mission Suite A couple of months ago we attended HubSpot's Annual Inbound Conference. We went to Inbound with the intent of fostering new relationships and...

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November 8, 2018

4 min read

Why SaaS Companies Should Build a Partner Program

Source: mHealthWatch Good relationships are powerful — and building strong, long-lasting relationships is the core of an effective marketing strategy. For marketers of...

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October 30, 2018

4 min read

Demand Generation vs. Inbound Marketing: Function vs. Method

There seems to be a lot of confusion around the terms "demand generation" and "inbound marketing". What's the difference between them? Aren't they basically the same...

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October 25, 2018

3 min read

B2B Marketing Trends to Anticipate in 2019: Start Planning Now

As marketers, we’ve chosen a career that is constantly changing and evolving to cater to the every need and want of the customer. To stay relevant and useful for those...

Read More
October 18, 2018

3 min read

The Value of Relationship Marketing

A few weeks ago, I noticed a coaster on my co-worker’s desk. It said "MQL, SQL, WTF," and as a lifecycle marketer myself, I thought it was pretty clever. I asked him where...

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October 10, 2018

8 min read

The Unrelenting Value of the Narrative Elements: Tying Stories to Your Inbound Approach

A little while ago, I came to a realization about myself: I wasn't "into" my style. What was fashion, anyway? I surely didn't have an answer. After mulling it over for far...

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