Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

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November 20, 2019

8 min read

4 Ways Marketing Automation Platforms Help You Drive Growth

At this point, having a marketing automation platform is table stakes. It isn’t a question of if you should have one; it’s about choosing the right one.

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November 19, 2019

6 min read

What is the Customer Journey?

The customer journey is a way of tracking a customer’s experience with your company. It's a framework for a greater philosophy of client nurturing.

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November 18, 2019

4 min read

What is Lead Nurturing?

Lead nurturing is the process of educating and building trust with your prospects in order to guide them through the buyer’s journey.

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November 15, 2019

4 min read

Best Practices for Your B2B Hashtag Strategy

Hashtags play a vital role in building your social media strategy. Since they are used globally, hashtags have the potential to expand your reach online.

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November 14, 2019

6 min read

7 Bad SEO Tactics You Should Stop

Keyword stuffing is mostly a thing of the past. That has not stopped some marketers from perpetuating other SEO bad habits, however.

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November 13, 2019

3 min read

4 Common Crawl Errors and Why You Need to Fix Them

Most people know that site errors should be fixed, but the hard part is knowing what the errors actually mean and which ones to prioritize fixing. 

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