Inbound Marketing + Sales Blog

What are HubSpot’s Multi-Touch Revenue Attribution Reports?

5 min read

It might seem obvious, but we don’t think that there’s much of a point in marketing unless you can tie what you’re doing back to revenue. While some marketing is immeasurable (for example, it’s difficult to identify the monetary value of a brand), the more you can relate your efforts to revenue, the better.

Read More
March 24, 2020

6 min read

The Key Steps Your Content Creation Framework Should Include

Creating a content creation framework will help you stay accountable and consistent in the quality of the content you produce.

Read More
March 23, 2020

3 min read

How to Save a Bad Client Relationship

If you have a top-of-the-line product, you need to provide your clients with empathetic listening, open communication and responsivity. 

Read More
March 16, 2020

2 min read

What is Product-Market Fit?

Achieving product-market fit starts long before you introduce your product to a market — it begins with the ideation behind your product itself.

Read More
March 11, 2020

5 min read

Top Customer Experience Strategies for Strong Brand Equity

Brand equity has always been a significant focus for B2C companies — however, it is also an important performance metric for the B2B sector.

Read More
March 9, 2020

4 min read

What is a Unique Value Proposition and How to Create One

A unique value proposition will help align everyone at your company around the real value that your product provides for its potential customers or users.

Read More
March 5, 2020

5 min read

How to Set SMART Goals for Your Marketing + Sales Teams

Setting SMART goals will help guide the efforts of your team day to day, motivate your teammates and hold you accountable throughout the year.

Read More
Ready to transform your current marketing + sales teams?  Request a free assessment and get started today. Free Consultation