Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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July 17, 2019

4 min read

3 Ways to Use Employee Email as a New Marketing Channel

  6.3 hours. That’s the average amount of time working professionals spend in their inbox, according to HuffPost. For some, checking their inbox is the first thing they do...

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July 11, 2019

5 min read

Ask an Expert: 4 Fundamentals to Drive Customer Success

Satisfied customers are essential for the long-term success of any business. Unhappy customers churn and share their displeasure far and wide, not only costing your...

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July 10, 2019

3 min read

What is Sales Enablement and Why is It a Marketer's Job?

Every marketing material you create is a piece of sales enablement.  Sales enablement is a tactic that aims to connect your potential buyers to the information they need,...

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July 9, 2019

3 min read

6 Conversational Marketing Playbooks You Should Be Running

We’ve said it before, and we’ll say it again — chatbots are a great way to engage with your prospects while still gathering data. They provide an easier way for a prospect...

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July 8, 2019

4 min read

What is Marketing Operations?

Employees in marketing operations roles are can have a variety of titles, including marketing operations specialists, marketing operations analysts and marketing...

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July 1, 2019

6 min read

What is Inbound Marketing?

It’s no secret that buyers have more options and more control of the buying process than ever before. The fight for their time and attention is only going to get more...

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