Inbound Marketing + Sales Blog

HubSpot Product Announcements from INBOUND 2020

6 min read

Every year, HubSpot makes major product announcements at their INBOUND event. In 2018, they launched HubSpot video, conversations and the standalone CMS. In 2019, they announced multi-touch revenue attribution reports and the expanded app marketplace.

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December 2, 2020

6 min read

7 Components of a Successful Marketing Email

While there is no formula for creating the perfect email, there are some things you should always be doing to ensure a higher chance of success.

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November 30, 2020

7 min read

6 SEO Copywriting Tips to Help You Rank Better

SEO copywriting enables you to communicate information and rank effectively by creating content that is valuable and optimized around a target keyword.

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November 24, 2020

5 min read

The 4 Benefits of Creating Niche Focused Blog Posts

Narrowing down the scope of your content strategy to dial into more niche topics and keyword phrases can be far more effective — and easier.

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November 20, 2020

3 min read

How to Choose the Best Customer Service Software for Your Business

Long-term potential, usability and UI and integration support are just some of the things to consider when evaluating customer service software.

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November 11, 2020

5 min read

6 Marketing Attribution Models Your Company Can Leverage

The amount of credit or the importance you place on each marketing touchpoint depends on what type of marketing attribution model you’re using.

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November 5, 2020

3 min read

How to Measure Email Marketing ROI

Email marketing ROI is calculated by subtracting the investment you make into the tactic from the revenue attributed to the channel.

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