Inbound Marketing + Sales Blog

The Technology You Need for Account-Based Marketing Success

7 min read

Account-Based Marketing (ABM) essentially flips the inbound methodology on its head by focusing on fit first, then interest. 

The inbound methodology uses content and trust-building to let customers initiate contact and put themselves in your sales funnel, and then you nurture them from there. But, ABM uses your ideal customer profile to find companies that you know would be a good fit for your business and then uses different methods to target them specifically and bring them to your website.

Read More
July 9, 2020

6 min read

Behind the Scenes of New Breed’s Marketing Planning Process

Your marketing planning process should be built to best suit your own needs in terms of time, capacity, team size and the work you need to accomplish.

Read More
July 8, 2020

2 min read

The Benefits of Customer Segmentation

Through customer segmentation, you can gain a better understanding of how your company provides value and which types of customers benefit the most.

Read More
July 7, 2020

4 min read

How To Build Brand Affinity

Brand affinity is what is built when your customers believe that your organization shares the same values that they do.

Read More
July 3, 2020

6 min read

What Marketing Analytics Tools Do You Need?

Marketing analytics tools can help you ensure you’re investing time and resources into the correct areas so you see results.

Read More
July 2, 2020

5 min read

Inbound vs. Outbound Marketing

There are many differences between inbound marketing and outbound marketing, but you can leverage aspects of both to grow your business.

Read More
July 1, 2020

5 min read

Stop Wasting Money: How to Increase Quality Score in Google Ads

Improving your ad quality score involves a number of factors but enables you to spend less per click and win more auctions.

Read More
Ready to transform your current marketing + sales teams?  Request a free assessment and get started today. Free Consultation