Inbound Marketing + Sales Blog

The Marketing Funnel Is Dead And The Flywheel Has Arrived

Just kidding! Your marketing funnel is alive and well, but in today's exceptionally buyer-centric environment, you need to start considering the flywheel. It's become apparent that the funnel prioritized marketing and sales over customer service, as it favored closing the next deal over your existing customers. However, when buyers wield the power and your Customer Acquisition Cost (CAC) is skyrocketing, your existing customer relationships shouldn't take this backseat. If you want to grow effectively, you need to "ditch" the funnel and introduce the marketing flywheel as a new way to think about your customer base.

Read More
July 12, 2018

How To Drive Inbound Growth With Outbound Methods | Webinar Recap

Wait, are we really about to discuss the benefits of outbound marketing, prospecting, direct mail and paid advertising? What place could these old tactics possibly have in...

Read More
July 10, 2018

6 Reasons to Implement A Conversational Marketing Strategy

You’ve probably heard by now that chatbots are the future of marketing. With every development in communication technology comes another opportunity for marketing, and...

Read More
July 3, 2018

4 Reasons To Use Sketch For Marketing Asset Design

While Adobe programs have been around for decades, there are other, lesser-known graphic design software options that are just as adept when it comes to designing...

Read More
June 26, 2018

Inbound Growth Story: BLUE Software

BLUE Software’s leading enterprise Label and Artwork Management applications enable its CPG, Retail, Marketing, and Life Sciences clients to satisfy the rigorous demands...

Read More
June 21, 2018

The Top 5 Video Marketing Stats And What They Mean For Marketers

When it comes to inbound marketing, video has established itself as a traffic-referring, lead-generating, content powerhouse. We no longer have to wonder if video...

Read More
June 19, 2018

13 Tips For Your B2B Social Media Strategy

Though it's still frequently seen only as a B2C marketing play, establishing a social media presence is just as important for B2B marketers. The digital environment of...

Read More
Ready to transform your current marketing + sales teams?  Request a free assessment and get started today. Free Consultation