Inbound Marketing + Sales Blog

3 Ways HubSpot's Content Strategy Tool Will Help You Hone Your Marketing Approach

If topic clusters are the next frontier for SEO, HubSpot's Content Strategy Tool is the vehicle that will expedite your arrival there. Topic clusters work not only to boost the domain authority of your entire site, but also to help bolster key pages (pillar pages) by linking high-performing blog posts and site content back to them. Though it may sound complex, the Content Strategy Tool is designed to give you the ability to visualize your internal linking strategy in a simple, organized and coherent way.

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February 9, 2018

The 3 KPIs That Matter Most to Inbound Marketing

In the digital age, inbound marketing strategies outperform traditional marketing approaches by gaping margins. But you don't need to take our word for it. We've broken...

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February 7, 2018

3 Habits That Lead to More Accurate Sales Forecasting

Revenue projections and sales forecasts are critical to all businesses, regardless of size or industry. Executive and management teams reference these projections when...

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February 5, 2018

Troubleshooting Email Templates: 3 Reasons why Email Development can be a Headache

Have you ever opened an email to find a jumble of empty boxes and misaligned text? It's hard to create meaningful connections and boost customer engagement when your...

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January 26, 2018

Why Content Marketing Matters

You've heard it before and we'll say it again: to achieve success in today's competitive climate, you can't afford to ignore the power of content marketing. Your...

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December 30, 2017

The Top 5 Consequences of Neglecting Marketing Operations

Marketing Operations (MO) emerged in the last decade to answer the need for greater transparency, efficiency, reporting and accountability within the marketing process. At...

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December 19, 2017

4 Rules for Evaluating Your Tech Stack

With so many different marketing automation, business intelligence and customer management tools on the market, it's easy to get carried away and lose sight of what's...

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