Inbound Marketing + Sales Blog

The Marketing Funnel Is Dead And The Flywheel Has Arrived

Just kidding! Your marketing funnel is alive and well, but in today's exceptionally buyer-centric environment, you need to start considering the flywheel. It's become apparent that the funnel prioritized marketing and sales over customer service, as it favored closing the next deal over your existing customers. However, when buyers wield the power and your Customer Acquisition Cost (CAC) is skyrocketing, your existing customer relationships shouldn't take this backseat. If you want to grow effectively, you need to "ditch" the funnel and introduce the marketing flywheel as a new way to think about your customer base.

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June 5, 2018

The Marketing Funnel Is Dead And The Flywheel Has Arrived

Just kidding! Your marketing funnel is alive and well, but in today's exceptionally buyer-centric environment, you need to start considering the flywheel. It's become...

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April 26, 2018

How to Define Clear Conversion Pathways

Conversions are the lifeblood of inbound marketing. To drive and sustain successive conversions down your funnel, you must define clear conversion pathways for each of...

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April 12, 2018

How to Leverage Your Tech Stack to Prove B2B Marketing Attribution

Evaluating web traffic and funnel metrics in relation to specific inbound marketing campaigns will give you insight into the effectiveness of your strategy — but what if...

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April 10, 2018

How the American Disabilities Act Affects Web Design

In the last few decades, digital domains have completely upended our ideas about where a business "lives." Virtual sites have become the preeminent home and public face of...

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March 30, 2018

Inbound Growth Story: ServiceTitan

ServiceTitan was built on a simple idea: help home services contractors build a better business and better life by giving them the tools to grow and be competitive....

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March 30, 2018

Inbound Growth Story: Secret Golf

Secret Golf is a platform for golfers to seek instructions from leading tour professionals on all aspects of the game. It is a freemium membership website that features...

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