Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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June 21, 2019

3 min read

A Demand Generation Strategy for Each Customer Lifecycle Stage

“Demand generation” is an abstract enough concept that it is frequently brushed off as a marketing buzzword, but you’re probably doing demand generation tactics on a daily...

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June 19, 2019

5 min read

What is Account-Based Marketing?

Source: Drift Account-based marketing (ABM) is an approach to marketing that flips traditional marketing on its head. Rather than developing buyer personas and then...

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June 17, 2019

3 min read

How to Optimize Your Email Campaign Based on Your Customer’s Behavior

We live in an online world. We are always plugged in. Our brains are always on. We’re constantly absorbing information that we find online. Some of us may even fall...

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June 14, 2019

4 min read

3 Tips for Leveraging Direct Mail Marketing

As the saying goes, slow and steady wins the race. And that means snail mail is making a comeback. In 2019, every marketer and their mother is exclusively leveraging...

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June 12, 2019

4 min read

Stop the Inbound vs Outbound Debate: Allbound is Here

Normally when people think of inbound and outbound, they feel they have to choose one or the other, adopt that philosophy and own it. However, it doesn’t need to be an...

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June 10, 2019

5 min read

5 Tips for Building a Loyal Customer Base

"Do what you do so well that they will want to see it again and bring their friends," Walt Disney said. It doesn’t matter how small or comprehensive your business is, the...

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