Inbound Marketing + Sales Blog

The Technology You Need for Account-Based Marketing Success

7 min read

Account-Based Marketing (ABM) essentially flips the inbound methodology on its head by focusing on fit first, then interest. 

The inbound methodology uses content and trust-building to let customers initiate contact and put themselves in your sales funnel, and then you nurture them from there. But, ABM uses your ideal customer profile to find companies that you know would be a good fit for your business and then uses different methods to target them specifically and bring them to your website.

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July 14, 2020

4 min read

How to Improve Customer Renewal Rate

Having a strong renewal rate can also help you identify trends in your service delivery and strengths and weaknesses in your product offering.

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July 2, 2020

5 min read

Inbound vs. Outbound Marketing

There are many differences between inbound marketing and outbound marketing, but you can leverage aspects of both to grow your business.

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June 29, 2020

6 min read

10 Sales Tips from a Business Development Representative (BDR)

Being flexible, creative, and organized are just some of the tips business development representatives (BDRs) can leverage to build upon their success.

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June 19, 2020

5 min read

5 Secrets to B2B SaaS Growth

From product-led growth to a partner network to customer success, SaaS growth stems from efforts across your company.

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June 18, 2020

4 min read

How to Measure the Success of Account-Based Marketing (ABM)

Effectively measuring your account-based marketing efforts is the best way to optimize for success and close large, complex deals.

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June 16, 2020

5 min read

5 Examples of Great User Experience Design

Strong navigation, user-focused content and thoughtful design are common features of sites with great user experience design.

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