Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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April 17, 2019

3 min read

What is Product Marketing?

Content marketing involves boosting brand awareness and nurture prospects into customers through content like blogs, eBooks or webinars. Conversational marketing does the...

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April 16, 2019

8 min read

SaaS Growth Strategies: How to Build A SaaS Partnership Model

While inbound and content marketing may be key to generating leads and pumping up your pipeline, the successful growth of a SaaS business depends on so much more than...

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April 15, 2019

5 min read

Podcast Marketing: Build Your Audience to Promote Your Brand

A podcast is an audio recording available to download or listen to on various platforms and apps. Podcasts are similar to radio in many ways, except they’re pre-recorded...

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April 11, 2019

4 min read

Our Top 12 B2B Marketing Blogs

No marketer or sales professional knows everything, and reading blogs by others in the industry is an excellent way to remain innovative and keep your competitive...

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April 4, 2019

6 min read

How a Freemium Model Impacts Content Strategy

Freemium models are an integral part of product-led growth because they enable customers to extract value from your product as quickly and easily as possible. When...

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April 4, 2019

4 min read

5 Outbound Lead Generation Strategies to Boost Your Brand

Just because your current marketing strategies are working for you doesn’t mean they can’t be improved further. At New Breed, we believe there is always room for further...

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