Inbound Marketing + Sales Blog

What to Expect for INBOUND 2020

8 min read

Every year thousands of professionals from fields ranging from marketing to sales to HR to finance gather together to learn from and network with peers at HubSpot’s INBOUND event. This year is no different, but instead of the event taking place in person in Boston, it’s happening online.

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September 21, 2020

8 min read

Why Your Follow-Up Emails Are Ineffective (and How to Fix Them)

If you want to take advantage of follow-up emails, your timing, content and trustworthiness all play a role in how they impact your readers.

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September 7, 2020

6 min read

5 Benefits of Cross-Selling and Upselling for Every Kind of B2B Business

These cross-selling and upselling strategies enable B2B businesses to scale more effectively by focusing on existing customers to generate revenue.

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September 4, 2020

4 min read

How to Leverage “No” During the Sales Process

The goal is to get every prospect to say yes, but sometimes they say no. It’s important to pause the sales process to work through that objection.

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August 19, 2020

5 min read

7 Tactics for Account-based Marketing

Account-based marketing uses hyper-personalized tactics to attract, engage and convert high-value accounts.

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August 13, 2020

8 min read

What to Expect for INBOUND 2020

On September 22 and 23, INBOUND attendees will engage in educational, inspirational and networking sessions with an interactive digital experience.

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August 3, 2020

4 min read

6 of the Best Slide Decks for SaaS Companies [SlideShare]

Explore this curated list of resources to help your SaaS company develop and price its product, market its solution, retain customers and more.

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