Inbound Marketing + Sales Blog

B2B Marketing Trends to Anticipate in 2019: Start Planning Now

3 min read

As marketers, we’ve chosen a career that is constantly changing and evolving to cater to the every need and want of the customer. To stay relevant and useful for those customers, it’s more important than ever to keep an eye out for current and upcoming marketing trends. The old saying “if it ain’t broke don’t fix it” couldn’t apply less. Unfortunately, it’s all too easy to get comfortable in your ways — and that’s how you get left behind. Lucky for you, we’re here to outline a few of the current and upcoming marketing trends you should know about.

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February 20, 2019

3 min read

Flywheel Marketing: If It Ain't Spinnin' You Ain't Winnin'

The flywheel revolves around customers. It demonstrates this idea at the core of inbound marketing: Your business’s marketing, sales and service efforts should work...

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February 18, 2019

5 min read

The Evolution of B2B Digital Marketing in the 21st Century

When digital marketing first came about, all that mattered was having a web presence. In those earlier days of the internet, marketing was primarily done through outbound...

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February 6, 2019

4 min read

How to Build a Go-To-Market Strategy to Crush Your Growth Goals

Go-to-market strategies are very distinct from marketing strategies in terms of where they fall in a product’s life cycle. A go-to-market strategy (GTM) is the planning...

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February 1, 2019

4 min read

5 Campaign Types You Need to Incorporate in Your Demand Generation Strategy

When generating leads and adding contacts to your database, you should always be thinking about how you are going to segment those contacts, and about how you’ll...

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January 14, 2019

3 min read

8 Critical Components of Project Management

Project management involves planning, controlling and completing the work of a team to achieve specific goals in a specified time. Managing projects effectively and...

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January 10, 2019

6 min read

How to Leverage Quality SEO Backlinks Through Blogger Outreach

Can you imagine this? Your new app gets reviewed on TechCrunch. Your blog post gets published on HuffPost, Forbes or Entrepreneur. Your fashion line gets reviewed by a...

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