Inbound Marketing + Sales Blog

What are HubSpot’s Multi-Touch Revenue Attribution Reports?

5 min read

It might seem obvious, but we don’t think that there’s much of a point in marketing unless you can tie what you’re doing back to revenue. While some marketing is immeasurable (for example, it’s difficult to identify the monetary value of a brand), the more you can relate your efforts to revenue, the better.

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January 17, 2020

7 min read

Form Strategy: Balancing Need for Information with User Experience

To resolve their company's and site visitors' needs, web and operations strategists must balance information gathering with UX for effective form strategy.

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January 3, 2020

5 min read

8 Ways to Optimize Your LinkedIn Profile to Build Your Personal Brand

Social media plays a big role in getting found online, and LinkedIn has served as a launch pad for many B2B thought leaders to make a name for themselves. 

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January 2, 2020

22 min read

55 Key Marketing Terms You Should Know in 2020

We’ve compiled a list of marketing terms we feel marketers should know in 2020. Many of them aren't new, but that doesn’t mean they are any less relevant. 

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December 20, 2019

4 min read

What is Digital Marketing?

The term digital marketing is used so ubiquitously that it’s almost become meaningless, nothing more than a synonym of marketing, but there's a difference.

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December 16, 2019

5 min read

Create a Lead Nurturing Focused Marketing Strategy for Long-Term Growth

A strong lead nurturing program is one of the key elements for long-term growth and success in a B2B organization.

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December 13, 2019

6 min read

5 Steps To Create a Sales-Ready Website on the HubSpot CMS

Using HubSpot’s CMS to host our sites and facilitate our builds has helped us craft better sales-ready websites faster. 

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