Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

Read More
November 4, 2019

5 min read

Get Ready for the California Consumer Privacy Act (CCPA)

On January 1, 2020, the California Consumer Privacy Act will take effect, granting California residents more authority over data collected about them.

Read More
October 29, 2019

6 min read

The Need for Customer Communication in the Age of Social Media

Social media today has become one of the key customer communication tools between businesses and their patrons.

Read More
October 14, 2019

5 min read

In Case You Missed It: Your Marketing Needs to Result in Revenue

As marketers, we know we’re adding value for our companies, but quantifying that value is key. To do that, you should tie your efforts back to revenue.

Read More
October 9, 2019

4 min read

Why All B2B Companies Should be Using Facebook

Learn why it's important for all B2B companies to be leveraging Facebook business pages in their inbound marketing strategies.

Read More
October 7, 2019

4 min read

7 Tips for Excellent B2B Customer Service

Your customers are your biggest fans but they need to be nurtured & cultivated to stay customers. Here are 7 tips for B2B customer service success!

Read More
October 4, 2019

4 min read

4 Reasons to Invest in Inbound Marketing Now

Leveraging inbound tactics to attract prospects instead of intruding into their lives is no longer a differentiator; it’s the norm.

Read More
Ready to transform your current marketing + sales teams?  Request a free assessment and get started today. Free Consultation