Inbound Marketing + Sales Blog

What are HubSpot’s Multi-Touch Revenue Attribution Reports?

5 min read

It might seem obvious, but we don’t think that there’s much of a point in marketing unless you can tie what you’re doing back to revenue. While some marketing is immeasurable (for example, it’s difficult to identify the monetary value of a brand), the more you can relate your efforts to revenue, the better.

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January 14, 2020

27 min read

The Top 5 Methods to Create Impactful Instagram Content

Creating effective Instagram content isn’t only about the kind of visuals you post. It’s about the process you use to define content you need to create.

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January 8, 2020

6 min read

How Do You Conduct an SEO Competitive Analysis?

Conquest campaigns are popular in paid search. You can use similar tactics in SEO by conducting competitive analysis and targeting competitor's keywords. 

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January 7, 2020

5 min read

10 LinkedIn Video Marketing Tips for Your Business

Video has taken the world of marketing by storm, and having a video on LinkedIn instead of just a text-based post is a great bet.

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December 27, 2019

6 min read

How to Achieve Marketing Goals by Addressing Your Buyers’ Needs

As you track goal attainment and identify gaps in your funnel, you can facilitate conversions by using content types that speak to your buyers' needs.

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December 9, 2019

5 min read

7 Types of Content That Attract the Most Backlinks

If your content steers clear of generic ideas and actually offer unique insights, then people will be much more likely to link to your page.

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December 5, 2019

6 min read

How to Write Outstanding Blog Titles for Your Buyer Personas

The title is the first thing the viewer sees on a blog, and it can determine whether or not someone clicks the link to your website or reads your content. 

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