Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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May 16, 2019

5 min read

ToFu, MoFu & BoFu: Tailoring Your Offers to The Buyer's Journey

In the B2B industry especially, the buyer’s journey is long, complex and often involves multiple stakeholders along the way. Because of that, the first step to developing...

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May 6, 2019

4 min read

What Marketers Can Learn From The Inverted Pyramid

The inverted pyramid is a journalistic writing technique used in news stories where the most important aspects of a story are included in the first paragraph and the rest...

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May 1, 2019

6 min read

8 Thought Provoking Podcasts Marketers Should Be Listening To

“You’re the average of the five people you spend most of your time with,” entrepreneur and motivational speaker Jim Rohn said. While the concept of being influenced by the...

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April 22, 2019

6 min read

Boost The Value Of Your Content With These 7 Promotional Strategies

Content marketing is a key component of the inbound methodology — but if the content you’re creating is never consumed, shared or downloaded by your audience, then it...

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April 19, 2019

4 min read

What is Contextual Marketing?

Without a full understanding of your prospects' situations, you won't be able to position your marketing content effectively.

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April 15, 2019

5 min read

Podcast Marketing: Build Your Audience to Promote Your Brand

A podcast is an audio recording available to download or listen to on various platforms and apps. Podcasts are similar to radio in many ways, except they’re pre-recorded...

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