Inbound Marketing + Sales Blog

What are HubSpot’s Multi-Touch Revenue Attribution Reports?

5 min read

It might seem obvious, but we don’t think that there’s much of a point in marketing unless you can tie what you’re doing back to revenue. While some marketing is immeasurable (for example, it’s difficult to identify the monetary value of a brand), the more you can relate your efforts to revenue, the better.

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March 26, 2020

2 min read

4 UX Design Trends You Need to Be Following

Visual design is important, but how users respond to the design is even more important.

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March 24, 2020

6 min read

The Key Steps Your Content Creation Framework Should Include

Creating a content creation framework will help you stay accountable and consistent in the quality of the content you produce.

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March 12, 2020

6 min read

How to Attract the Right People to Your Website

When it comes to traffic, quality is more important than quantity.

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March 2, 2020

3 min read

How to Use Content to Increase SaaS Free-Trial Conversion Rates

Offering a free trial is a common customer-acquisition tactic, and a great way to provide value to your potential customers early in the buying process

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February 24, 2020

4 min read

8 Ways to Make Your Website Accessible

Web accessibility isn’t as difficult to account for as people perceive it to be. Here are a few tips that will help you make your website accessible.

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February 20, 2020

5 min read

What is a Buyer Persona?

Buyer personas help you craft a marketing strategy that resonates with your intended audience.

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