Inbound Marketing + Sales Blog

The Marketing Funnel Is Dead And The Flywheel Has Arrived

Just kidding! Your marketing funnel is alive and well, but in today's exceptionally buyer-centric environment, you need to start considering the flywheel. It's become apparent that the funnel prioritized marketing and sales over customer service, as it favored closing the next deal over your existing customers. However, when buyers wield the power and your Customer Acquisition Cost (CAC) is skyrocketing, your existing customer relationships shouldn't take this backseat. If you want to grow effectively, you need to "ditch" the funnel and introduce the marketing flywheel as a new way to think about your customer base.

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June 21, 2018

The Top 5 Video Marketing Stats And What They Mean For Marketers

When it comes to inbound marketing, video has established itself as a traffic-referring, lead-generating, content powerhouse. We no longer have to wonder if video...

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May 3, 2018

4 Types of Inbound Content You Should be Repurposing

We've said it before and we'll say it again: content is the fuel of inbound marketing. In order to be successful, your company must consistently push out fresh,...

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April 19, 2018

New Breed’s 7 Step Guide to Creating Email Workflows in HubSpot

While workflows can be utilized to automate many different types of actions, email automation is one of the most essential lead nurturing features that HubSpot's workflow...

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April 5, 2018

How to Match Blog Posts to Relevant Content Offers

Most organizations have a stockpile of blog posts from years gone by, some that were written before any premium gated content offers were created. If properly optimized,...

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April 2, 2018

How to Make Smarter Gated Content Decisions

To gate or not to gate? That is the question... Gated content is a staple of any effective inbound strategy. By requiring visitors to fill out a form before accessing a...

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March 30, 2018

Inbound Growth Story: ServiceTitan

ServiceTitan was built on a simple idea: help home services contractors build a better business and better life by giving them the tools to grow and be competitive....

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