Inbound Marketing + Sales Blog

B2B Marketing Trends to Anticipate in 2019: Start Planning Now

3 min read

As marketers, we’ve chosen a career that is constantly changing and evolving to cater to the every need and want of the customer. To stay relevant and useful for those customers, it’s more important than ever to keep an eye out for current and upcoming marketing trends. The old saying “if it ain’t broke don’t fix it” couldn’t apply less. Unfortunately, it’s all too easy to get comfortable in your ways — and that’s how you get left behind. Lucky for you, we’re here to outline a few of the current and upcoming marketing trends you should know about.

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December 27, 2018

4 min read

6 Partner Marketing Strategies to Help You Scale Your Business

From startup to enterprise, every B2B business can benefit from building a robust and strategic partner ecosystem — but only if you execute it properly. Partner programs...

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December 17, 2018

8 min read

How DelCor Boosted Traffic and Drove Qualified Leads with New Breed

For the past 34 years, associations and non-profit organizations worldwide have turned to DelCor for cutting-edge IT knowledge through their technology consulting...

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December 6, 2018

3 min read

What is Service Marketing?

Source: Educba When we think of marketing, we often think of big-name product-based companies like Apple or Google. We think of tangible objects that we can see, touch and...

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December 4, 2018

7 min read

6 Questions to Ask to Improve Your Brand Strategy

Source: Electrum Branding Do you ever wonder how companies like Starbucks or Amazon became so successful? Or how Apple emerged into a global giant after starting their...

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October 10, 2018

8 min read

The Unrelenting Value of the Narrative Elements: Tying Stories to Your Inbound Approach

A little while ago, I came to a realization about myself: I wasn't "into" my style. What was fashion, anyway? I surely didn't have an answer. After mulling it over for far...

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October 3, 2018

6 min read

Is the Keyword Dead? The New Role of Intent in SEO and Content Marketing Success

Many reports and articles have state that the "keyword is dead." With the growing prevalence of voice search and Google's never-ending updates to its search algorithms,...

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