Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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March 21, 2019

6 min read

9 Proven Link Building Strategies You Can Start Today

Backlinks are more than just an important factor in SEO. They prove that other people outside of your company think your content matters and are one of the leading signals...

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March 8, 2019

3 min read

What is An Ideal Customer Profile?

All too often, marketers and salespeople think: “A customer is a customer is a customer. Any sale is a good sale.” It’s time to break free from that mindset. In reality,...

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March 5, 2019

4 min read

How To Build a Knowledge Base for Self-Service Support

Knowledge bases are an important part of customer success strategy no matter what kind of product or service you have. They’re essentially a resource library for your...

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January 28, 2019

3 min read

7 Key Elements to A Professional Creative Brief

A professional and thoughtful creative brief can jumpstart the project and save you a couple of weeks at least. Including the key elements in the creative brief is...

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December 27, 2018

4 min read

6 Partner Marketing Strategies to Help You Scale Your Business

From startup to enterprise, every B2B business can benefit from building a robust and strategic partner ecosystem — but only if you execute it properly. Partner programs...

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December 17, 2018

8 min read

How DelCor Boosted Traffic and Drove Qualified Leads with New Breed

For the past 34 years, associations and non-profit organizations worldwide have turned to DelCor for cutting-edge IT knowledge through their technology consulting...

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