Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

Read More
September 16, 2019

5 min read

10 Email Design Mistakes That Damage Your ROI

It’s a Thursday morning, and you reach your work desk with your morning cup of coffee. You have recently started email marketing as a part of the digital marketing...

Read More
September 5, 2019

10 min read

Engaging Content Strategy: Where Do Good Ideas Come From?

Since I started at New Breed, our internal marketing team has been publishing a blog post every single weekday in addition to periodically producing webinars and longform...

Read More
August 23, 2019

6 min read

Why Your Blogging Strategy Needs to Be Driven By More Than Keywords

Google consistently changes its algorithm and the way it treats keywords. Marketers are always trying to get ahead of the curve and enhance their search rankings, but it’s...

Read More
August 20, 2019

6 min read

What is a Conversion Funnel?

Here at New Breed, we perform Growth Acceleration Workshops (GAWs) for our clients. In the GAW reports, one of the key outputs is the identification of three key pieces of...

Read More
August 9, 2019

5 min read

How to Leverage Content Marketing

Content marketing is growing more and more important, especially in the B2B marketplace. The buyer is moving online to make their decisions, and there is increasing...

Read More
August 6, 2019

3 min read

Are Webinars Still a Viable Form of Content for B2B Marketers?

Webinars have been a popular B2B marketing tactic for a while. Typically lasting between 30 minutes and an hour, webinars are video streams that educate viewers on a topic...

Read More
Ready to transform your current marketing + sales teams?  Request a free assessment and get started today. Free Consultation