Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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June 28, 2019

4 min read

How Analytics Can Help Your Content Score Big

If your marketing and sales teams are hoping to score wins, analytics is the name of the game. 

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June 24, 2019

4 min read

Podcasts vs. Webinars: What Content Works Better?

So, you’ve decided that you want to incorporate varied forms of content in your wheelhouse but can’t decide whether to jump on the webinar wagon or ride the podcast plane...

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June 6, 2019

4 min read

Boost Conversion Rates with These 4 Forms of Non-Traditional Content

We all know that content is king when it comes to marketing. However, what many new marketing teams don’t realize is that content is an umbrella term that encompasses a...

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June 3, 2019

5 min read

What is a Content Marketing Copywriter?

Where does your content spend go? According to The State of Content Marketing survey results, 41% of marketing budgets are spent on content, and 77% of marketers said...

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May 29, 2019

7 min read

How B2B Marketers Can Leverage User-Generated Content

If you’ve ever watched Youtube video, interacted with a friend on Facebook or read a Wikipedia article, you’ve engaged with user-generated content. If you’ve shared a...

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May 27, 2019

2 min read

Why You Should Run Every Webinar With a Partner

If you’re a consumer in the B2B space, you’ve probably attended your fair share of webinars. Maybe you’ve even hosted one for your business. Thanks to their plentiful...

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