Inbound Marketing + Sales Blog

13 SaaS Marketing Pros Reveal Their Lead Generation Strategies


Successful pipeline-marketing strategies will of course vary across industries, product types and annual contract values, among other factors. However, for software-as-a-service companies there are several common SaaS marketing and lead gen strategies that have proven effective time and again.

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January 24, 2017

4 Sales Operations and Planning Fundamentals that Drive Results | Webinar Blog

The inbound marketing funnel has changed how marketers gather information and build relationships with prospects. As this new method of marketing is adopted, a new sales...

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January 28, 2016

How to Document Your Content Marketing Strategy

Its been shown time and again that B2B marketers who have a documented content strategy will be more successful than those that do not. In spite of this, a recent report...

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January 21, 2016

6 Incredible Examples of B2B Web Design

We’re obsessed with Web design here at New Breed, and rightfully so. Design and development has drastically evolved over the past couple years making it possible to create

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January 19, 2016

7 Types of Content That Will Drive Leads and Revenue

Gated content offers are one of the nine essential elements of any inbound marketing campaign, and that's not changing anytime soon. But as the amount of investment in...

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January 14, 2016

Marketing and Sales Alignment: How Great Companies Make It Happen

There is a lot hinging on the performance of your marketing and sales teams to successfully execute on their goals. Without a healthy pipeline, runway and cash flow can...

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January 12, 2016

How B2B Companies Can Optimize Facebook Ad Creative

When Facebook first offered advertising opportunities for businesses, most B2B marketers saw Facebook as a B2C platform. They thought most of their audience would...

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