It's time again for our monthly installment of top people to follow on Twitter for the latest inbound marketing news and trends.
The purpose of content marketing is to attract and retain customers by providing them with relevant information that helps to change or enhance their consumer behavior. Content marketing isn't a static strategy - it's an ongoing process. At New Breed, we're constantly creating new content daily.Wondering what content is? It includes:
- White papers
- ...and more!
Content marketing is an integral piece to the inbound marketing puzzle. As I'm sure you know, the inbound methodology is built upon the philosophy of permission-based marketing; adding insight rather than selling. If you want to be in the right place at the right time, you need to have the right content as well. There's no way you're going to have the right content for your buyer personas without creating it.
If you're already utilizing content marketing or looking to get started, we've compiled a list of the top accounts to follow on Twitter to get the latest insights and tips on taking your strategy further.
1. Darren Rowse - @problogger
2. Content Marketing Institute - @CMIContent
3. Lee Odden - @leeodden
CEO @TopRank Online Marketing. Author, Speaker & Consultant for B2B Content Marketing, Social Media, PR & Search. Proud Dad, World Traveler, Foodie, Beardie.
4. Brian Dean - @Backlinko
Link Building. SEO. Content Marketing. Conversions.
5. Joe Pulizzi - @JoePulizzi
6. Kyle Lacy - @kyleplacy
7. Ross Hudgens - @RossHudgens
Founder of @siegemedia, a content marketing agency. I enjoy SEO, marketing, startups, and blogging.
8. Joe Chernov - @jchernov
9. Steve Farnsworth - @Steveology
A Forbes Top 50 Social Media Influencer, and Demand Generation Content Marketing Strategist for B2B High Tech at The @Steveology Group
10. Jeff Bullas - @jeffbullas
Social Media Marketing Blogger, Strategist & Speaker, Forbes Top 50 Social Media Power Influencer 2013, Huffington Post Top 100 Business Twitter Accounts
Topics: Demand Generation