August 25, 2014

10 Top People to Follow on Twitter: Content Marketing

7 min read

Written by: Olivia Perek-Clark  |  Share:

top-people-to-follow-on-twitter-for-content-marketingIt's time again for our monthly installment of top people to follow on Twitter for the latest inbound marketing news and trends.

Last month, we decided to switch gears a bit and focus on a specific area of inbound marketing, SEO. We're going to keep going with this trend and focus on content marketing for August.

The purpose of content marketing is to attract and retain customers by providing them with relevant information that helps to change or enhance their consumer behavior. Content marketing isn't a static strategy - it's an ongoing process. At New Breed, we're constantly creating new content daily.Wondering what content is? It includes:

  • Blogs
  • E-books
  • White papers
  • Webinars
  • Infographics
  • Toolkits
  • Guides
  • ...and more!

Content marketing is an integral piece to the inbound marketing puzzle. As I'm sure you know, the inbound methodology is built upon the philosophy of permission-based marketing; adding insight rather than selling. If you want to be in the right place at the right time, you need to have the right content as well. There's no way you're going to have the right content for your buyer personas without creating it. 

If you're already utilizing content marketing or looking to get started, we've compiled a list of the top accounts to follow on Twitter to get the latest insights and tips on taking your strategy further. 

1. Darren Rowse - @problogger

Speaker, Author, Blogger & Founder of  & . Helping Bloggers Reach their Potential. Personal Tweets at . Husband to .

2. Content Marketing Institute - @CMIContent

Content Marketing Institute, Chief Content Officer Magazine, Content Marketing World in  9/8-11/2014!  twitter chats Tuesdays 12pm ET

3. Lee Odden - @leeodden

CEO  Online Marketing. Author, Speaker & Consultant for B2B Content Marketing, Social Media, PR & Search. Proud Dad, World Traveler, Foodie, Beardie.

4. Brian Dean - @Backlinko

Link Building. SEO. Content Marketing. Conversions.

5. Joe Pulizzi - @JoePulizzi

Content Marketing Institute () and Content Marketing World . Author, Epic Content Marketing. 

6. Kyle Lacy - @kyleplacy

Director, Global Content Marketing & Research at   Marketing Cloud. Author of three books including Twitter Marketing for Dummies

7. Ross Hudgens - @RossHudgens

Founder of , a content marketing agency. I enjoy SEO, marketing, startups, and blogging.

8. Joe Chernov - @jchernov

VP of Content . Advisor to  & . Content Marketer of the Year. Please help: 

9. Steve Farnsworth - @Steveology

A Forbes Top 50 Social Media Influencer, and Demand Generation Content Marketing Strategist for B2B High Tech at The  Group

10. Jeff Bullas - @jeffbullas

Social Media Marketing Blogger, Strategist & Speaker, Forbes Top 50 Social Media Power Influencer 2013, Huffington Post Top 100 Business Twitter Accounts

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Topics: Demand Generation

About The Author

Olivia is the manager of New Breed's Inbound Team. She excels at helping clients identify, build and execute scalable demand generation strategies using the HubSpot ecosystem.

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