This post's title is self explanatory. (As all good titles should be, amirite?) You should reference this post whenever you think your demand gen vocab is growing stale, or if you're trying to explain marketing to a friend or colleague and struggling to impress the definitions upon them. It's just a good list to tuck in your back pocket. That makes it a great holiday gift. No assembly or extra storage required.
The best and brightest reveal their pro tips for generating high quality leads. No, that's not technically
"demand generation," but it feeds right in as you dive into pipeline marketing. From optimizing product integrations to dialing in the perfect ad and landing page combo, these tips will keep your lead generation machine running strong.
In this post, our own Eric Levine reveals something incredible about email strategy: its success depends on execution. Find out what you need to do to make your email marketing strategy work for you as you generate demand and nurture your leads.
Oooooooh, this is one of our favorites! We'd give up our chocolate coins for this, no questions asked. In this post, we share how to get a service-level agreement on the books, what you should do to establish and maintain alignment, and why closed-loop reporting is your unified team's best friend. Don't even wait until 2017 to get on this train.
The tips Olivia shares in this post are super actionable. There are even screenshots so you can easily see how to set up your new workflow in HubSpot! And the title contains an operative word here: "proven." This workflow works for MQL leads, and you should implement it stat.
Here's a gift to shake it up. (We don't mean you should grab it and literally shake it like you're that one guy who needs to cheat at white elephant. We're just trying to give you some variety.) This post brings you an infographic from Harvard Business Review and InsideSales.com to show you exactly how your interactions with leads can either engage them or drive them away.
The devil is in the details, but so is your success. Discover the difference between predictive and traditional lead scoring and learn how data-driven approaches can help you focus on the right nurturing strategies for the right leads — all by reading this post!
As HubSpot writes, "Ultimately, demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers." This post gets into the details of the last type of program listed here (engagement), and gives you real strategies to use as your program moves forward.
OK, we're tooting our own little Christmas horn here. (We just called the drummer boy for backup but he's totally booked. Horns will have to do.)
This post is really just a shorter version of a case study, but it's saying something more than just, "Hey, we were successful!" It's saying, "Hey, you can achieve growth using a whole variety of programs. And here's an example of one client who was able to use Inbound marketing to generate leads, qualify them and move them into the opportunity stage." It's a great example, so we're giving it to you for the holidays. You're welcome.
Successful demand gen depends on more than just having the right message, or delivering it at the right time. You also need to know where to deliver that message. Here, we get into the nitty gritty of two frameworks, ICE and Bullseye, that you can and should use to assess the potential success of your customer acquisition channels. Saving time and spend on acquisition is hugely influential to your overall revenue gains. It's worth the read.
Speaking of revenue gains! This post tells you how to bring content into the mix to get more leads and net more deals. Whether you're just beginning a new demand generation program or you're a content marketing expert, knowing which formats and types of content best drive your personas forward is a critical part of your ability to deliver results.
That's All, Folks
We like to give useful gifts, so we suggest referencing this one for a little light reading (but heavy learning) after your biggest meal, and then again once you're back in the grind next week. Also, continue to reference it well into 2017. You know what? Just go ahead and use it until we replace it with a newer, shinier post roundup next year.