As you may know, the way we sell products and services is evolving - especially when it comes to software. Just like outbound marketing, outbound sales methods (cold calling and tradeshows) are nearly ineffective, particularly when it comes to determining your return on investment.
One incredible way to get in front of prospects and nurture them through their buying journey, is social media. With social media, sales professionals can:
- Monitor conversations
- Gather intelligence on pain points and critical needs
- Pinpoint opportunities for growth
- Prospect for new leads
- Interact with current and potential customers
Unfortunately, more than half of sales professionals aren't using social media. Are you one of them?
Outsell your peers and generate more revenue by utilizing social media for sales efforts today. Use our infographic (below) as a quick reference guide to how to perform social selling.