We get it — generating leads, let alone high quality leads, is tough work.
But have no fear, you're not alone. In fact, only 1 out of every 10 marketers — that's only 10%! — said they feel their lead generation strategies are effective. So how can we correct a broken system?
Generating quality leads is every marketer's main goal, because the higher the quality of our leads, the better chance they will convert into happy customers - and that's why we're in business, right? Of course, we're all searching for that special recipe that keeps our funnel full of prospects, but unfortunately no such "perfect formula" exists. Every business is different, but that's not to say that we can't all follow a few general guidelines to help inform our lead generation efforts.
The best lead generation campaigns contain most, if not all, of the following components. From a tactical perspective, a marketer needs four crucial elements to make inbound lead generation happen. These include:
- Offer: An offer is a piece of content that is perceived high in value. Offers include e-books, white papers, free consultations, coupons and product demonstrations.
- Call-to-Action: A call-to-action (CTA) is either text, an image or a button that links directly to a landing page so people can find and download your offer.
- Landing Page: A landing page, unlike normal website pages, is a specialized page that contains information about one particular offer, and a form to download that offer.
- Form: You can't capture leads without forms. Forms will collect contact information from a visitor in exchange for an offer.
One of our most helpful lead generation guides, co-marketed between New Breed & HubSpot, exposes the 30 greatest lead generation tips and techniques marketers should utilize to increase revenue. The tips in this e-book will cover each of the above elements so that each component is fully optimized to help you generate the most leads for your business.